Strategic Communications for Nonprofits (Five-part series)
About this Event
This is a multi-day training series. Please ensure your organization is available for the multiple days listed below before securing your ticket!
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You have a powerful mission—but do you have a plan for promoting it and engaging donors, volunteers, and community support?
The Community Foundation of the Eastern Shore is here to help!
You are invited to participate in a five-part training series, Strategic Communications for Nonprofits, led by independent communications consultant, Cindy Hoffman.
IMPORTANT INFORMATION:
DATES: Thursdays September 3, September 17, October 1, October 15, October 29
TIME: from 2:00 PM to 4:30 PM
LOCATION: All five in-person sessions will be held at the CFES office
1324 Belmont Avenue, Suite 401Salisbury, MD 21804
COST: $300 for TWO participants from your organization (e.g., two staff members, one staff member and one board member, or one staff member and one volunteer.) We strongly recommend that each organization registers two participants to maximize shared learning and planning specific to your organization.
About Cindy Hoffman:
Cindy Hoffman is an independent communications consultant with extensive experience in strategic communications planning, social media, writing and pitching local news stories.
Having worked for both the federal government and nonprofit organizations, Cindy has created multi-level communications campaigns that combine earned media, radio, video, online and social media ads with powerful messages to move the needle. Her work has influenced members of Congress and other decision-maker votes. She has produced award winning documentaries, educational videos and public service announcements. She has conducted media training, managed story banking efforts and crisis communications strategies for the conservation community and YWCA.
After moving to the Eastern Shore 7 years ago, in addition to private consulting, Cindy has enjoyed reporting for Ocean City Today, Bayside Gazette, Ocean Pines Progress and the Ocean Pines Residents Oversight Community.
Agenda
Pre-Training Analysis
Info: Each participating organization will complete a brief questionnaire to identify their goals for attending and allow for a SWOT analysis in advance of the training.
🕑: 02:00 PM - 04:30 AM
September 3 | Day 1: Foundation
Info: Learn how to tell your story by clarifying your mission, messaging, brand identity and first-person testimonials.
🕑: 02:00 PM - 04:30 PM
September 17 | Day 2: Strategy
Info: Identify your key audiences and set clear, measurable goals.
🕑: 02:00 PM - 04:30 PM
October 1 | Day 3: Execution
Info: Master the tools and tactics to reach your audience.
🕑: 02:00 PM - 04:30 PM
October 15 | Day 4: Evaluation
Info: Measure ROI, evaluate event success, and know when to pivot for better results.
🕑: 02:00 PM - 04:30 PM
October 29 | Day 5: Action
Info: Prepare for putting your plan into action by creating a communications calendar and utilizing worksheets throughout the year.
Post Training Support
Info: After the training, each organization will have a private, one-hour follow-up consultation to review your plan, troubleshoot challenges, and obtain expert feedback for success throughout the year. Your plan will not sit on a shelf!
Where is it happening?
Event Location & Nearby Stays:
USD 300.00
