Strategic client services for growth: a workshop with Mette Davis

There’s so much more to being a brilliant client services professional than responding to briefs and delivering work on time and budget.

In this highly competitive industry, our value lies in the ability to become true client partners, as well as supporting other experts within our own businesses to deliver high quality, impactful work together.

What does this mean?

• We need to build long-term relationships based on a deep understanding of our clients' businesses, needs and challenges so that we can do great work that helps them achieve their goals.
• We need to be able to ask better questions that unlock opportunities for new work.
• We need to understand and communicate the value of what we do, avoid uncontrolled discounting or giving away our time and expertise for free, and build the confidence to have trickier pricing conversations.
• We also need to be able to manage inevitable conflict and difficult conversations with our clients and team members, without compromising our relationships or the quality of our work.

This one-day interactive workshop will help participants shift from a more reactive, day-to-day account management mindset and behaviours, into a more proactive approach that drives accountability and action consistently - fuelling growth for the business. The session will be a mix of presentation, discussion, and practical exercises to put what you've learnt into practice.

What will you take away?

• How to develop a strategic client growth plan, what to include and what to do when things change.
• How to maintain a pitch mindset with existing clients, proactively unlocking opportunities as they happen.
• Ways to manage conflict and difficult conversations without compromising relationships.
• How to communicate your pricing and value with confidence, and avoid common pricing mistakes that reduce your profit and motivation.
• Loads of tools and templates that will help build confidence and put what you've learnt into action.

Who should attend?

Senior Account Managers and above, looking to up their game and take a more strategic approach to client servicing, Directors and owners of small businesses looking to build their confidence and develop their existing clients further.

About Mette

With a career spanning 25 years in the creative and tech industries, Mette has held leadership positions across client services and new business for large global networks. She's also founded a start-up, worked for an industry association, and has been running her own consultancy and training business for the past 8 years facilitating positive change for companies, teams and individuals.

Throughout her career, Mette has pitched for and led multi-year, multi-faceted relationships for the likes of British Airways, Mars, McLaren Automotive, Barratt Developments and BT with a P&L responsibility of £10m a year across multiple accounts. She prides herself on her ability to develop brilliant long-term client relationships, enabling businesses to do work that they're proud of, and that also delivers exceptional results.

Tickets

> BCI member tickets are £259 + VAT

> Non-member tickets are £399 + VAT

All tickets included refreshments and a buffet lunch.

If you would prefer to be invoiced for your ticket(s), please email [email protected] with the number of tickets you require, along with the name, email address, and job title of the attendee(s)

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