Start Your Online Business

The E-Commerce Startup Success Series is a comprehensive 6-month virtual and in person program designed to guide aspiring entrepreneurs through every stage of building a successful online store.

From finding your niche and developing a strong brand identity to mastering website design, digital marketing, and financial management, this series provides step-by-step instruction and practical strategies to ensure long-term growth. With expert insights, actionable templates, and real-world examples, participants will gain the tools and confidence needed to launch, manage, and scale their e-commerce businesses. Whether you're starting from scratch or looking to improve an existing store, this program offers a clear path to success.

Attend in person or virtually.If you can’t make the live class, no worries, it will be recorded

Learn more about me www.TonikaOuterbridge.com

Have questions text me at 866-452-2623

Click here to get your business website

Info: Finding Your Niche and Defining Your Audience

Identifying profitable product categories

Understanding customer pain points and desires

Conducting market research and competitor analysis

Creating a Strong Brand Identity

Designing your logo and choosing brand colors

Writing a compelling brand story

Developing a cohesive visual style

Business Setup Essentials

Registering your business legally

Choosing the right e-commerce platform (e.g., Shopify, Wix)

Setting up payment gateways and sales tax compliance

Info: Module 1: Developing Winning Products

Identifying trends in your niche

Creating unique selling points (USPs)

Building relationships with manufacturers and suppliers

Module 2: Pricing Strategies for Profit

Calculating production costs

Determining profit margins

Setting effective sales and discount strategies

Module 3: Inventory Management

Choosing inventory models (dropshipping, warehousing, etc.)

Managing stock levels and reducing deadstock

Planning seasonal inventory effectively

Info: Designing a High-Converting Website

Choosing the right theme and layout

Writing compelling product descriptions

Creating engaging product photography and videos

User Experience (UX) Optimization

Enhancing navigation and search functions

Adding trust signals and social proof

Optimizing for mobile devices

Payment & Checkout Optimization

Creating a seamless checkout experience

Implementing abandoned cart recovery strategies

Offering multiple payment options

Info: Social Media Mastery

Creating engaging content for Instagram, TikTok, and Facebook

Partnering with influencers and ambassadors

Leveraging trends for viral reach

Email Marketing Essentials

Building an email list from scratch

Writing compelling sales emails

Automating email campaigns for efficiency

Paid Advertising Strategies

Running Facebook, Instagram, and Google Ads

Crafting ad copy that converts

Measuring ad performance and ROI

Info: Order Fulfillment & Shipping

Choosing the right shipping partners

Offering fast, reliable delivery options

Creating an efficient return process

Customer Service Excellence

Creating an FAQ and knowledge base

Handling complaints and returns professionally

Building a customer loyalty program

Scaling Your Business

Expanding product lines

Creating strategic partnerships

Outsourcing and automation for growth

Info: Budgeting & Financial Planning

Creating startup budgets

Managing cash flow effectively

Forecasting sales and expenses

Tracking & Analyzing Sales Data

Using analytics tools to track performance

Identifying profitable products and marketing channels

Making data-driven decisions for growth

Managing Taxes & Expenses

Tracking deductible expenses

Filing e-commerce taxes properly

Understanding sales tax obligations across states

Host or Publisher Tonika Outerbridge