Build Your Fashion Business: From Concept to Sales

Build Your Fashion Empire: From Concept to Sales

Course Overview: This comprehensive 8 week course is designed to guide aspiring fashion entrepreneurs through every step of building a successful fashion brand. From defining your niche to launching your collection and scaling your business, you'll gain practical insights, expert advice, and actionable strategies. Whether you're starting from scratch or looking to enhance an existing brand, this course will provide the tools and knowledge needed to thrive in the competitive fashion industry.

Wednesdays at 2 pm est

Attend in person or virtually. If you can’t make the live class, no worries, it will be recorded

Learn more about me www.TonikaOuterbridge.com

Have questions text me at 866-452-2623

Click here to get your business website

Info: Defining Your Niche and Target Audience

Identifying Trends and Market Gaps

Creating Your Unique Selling Proposition (USP)

Developing Your Brand Identity (Logo, Colors, Fonts, etc.)

Info: Trend Forecasting and Inspiration Boards

Fabric Sourcing and Selection

Sketching and Creating Tech Packs

Choosing Manufacturers and Suppliers

Info: Defining Business Goals and Strategies

Creating a Budget and Financial Forecast

Pricing Strategies for Profitability

Establishing Legal Requirements (Business Registration, Permits, etc.)

Info: Building Your Website (Shopify, Wix, etc.)

Developing a Social Media Strategy

Crafting Effective Product Descriptions and Photography

Implementing SEO Strategies for Fashion Brands

Info: Understanding Production Timelines

Working with Factories and Designers

Quality Control and Sampling Process

Managing Inventory Effectively

Info: Crafting Compelling Campaigns and Launch Strategies

Leveraging Influencers and Brand Ambassadors

Creating Experiential Marketing Events

Using PR Strategies to Gain Exposure

Info: Selling Through E-commerce Platforms

Partnering with Retailers and Boutiques

Developing Wholesale Strategies

Hosting Pop-up Shops and Fashion Shows

Info: Tracking Inventory and Managing Logistics

Scaling Your Fashion Brand Successfully

Hiring and Training a Strong Team

Building Customer Loyalty and Retention

Host or Publisher Tonika Outerbridge