Spreading Awareness, Not Resistance: Making AMR Go Viral

Antimicrobial resistance (AMR) is one of the defining global health challenges of our time. As awareness campaigns grow louder and more creative, we must ask: what exactly are we spreading?

This talk explores how AMR messages travel in its various form across communities, media platforms, and policy spaces as examples and why well-intentioned campaigns can sometimes create unintended consequences.

Drawing on global health perspectives and personal experience, this session will unpack how narratives shape public understanding, trust, and action on AMR. Together, we’ll explore how to build smarter, more responsible campaigns that mobilise change rather than misinformation.

17.00 - Introduction
17.10 - Talk by Edwin Panford-Quainoo
18.00 - Q&A

Dr Edwin Panford-Quainoo is the founder and current chair of CB Mentoring, a Cambridge-based charity dedicated to empowering young people through mentoring, training, and education, often with the support of students from Wolfson College. Academically, Edwin is highly accomplished: he holds a Postgraduate Diploma in Clinical Ph*rm*cy and a Master of Public Health from the University of Liverpool, and is currently pursuing his PhD in Global Health at the Liverpool School of Tropical Medicine (LSTM). He is also a tutor for the MSc Global Health programme at LSTM.
His professional distinctions include being a member of the inaugural cohort of the Chief Pharmaceutical Officer’s Global Health Fellowship. Edwin maintains a strong professional presence, holding a practitioner membership with the Faculty of Public Health (where he is also part of the Africa special interest group) and memberships with the Royal Pharmaceutical Society and the Royal Society of Tropical Medicine and Hygiene. He is registered with the pharmacist regulatory bodies in both the UK and Ghana.

This event is open to all and free to attend - please book your place.

This event will take place in the Gatsby Room on the first floor of the Chancellor's Centre. It has step-free access with a lift and there is an accessible toilet located each floor of the building.

If you have any questions, please contact our events team - [email protected]

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