Spot Opportunities for Innovation with Experience Design

This is the second session in our Innovation Methods and Mindset short course, hosted by Active Matter.

About the course

This one-day course will equip you with the skills you need to evaluate your offer and spot opportunities to enhance your portfolio, utilising best practice tools used in Experience Design. You’ll explore how innovative companies use design approaches to innovate with minimal investment and maximum impact. You can book onto this individual session or multiple short courses from our Innovation Methods and Mindsets Short Courses.

Who’s it for?

Individuals and teams who want to understand how to use design to create user experiences
that drive income and make efficiencies in their offer. It’s applicable for people working across leadership, marketing, product or planning.

What you’ll learn

• How to innovate efficiently by focusing on user experience, before investing in new technology
• How to put your customer’s experiences at the heart of your product development process.
• How to frame problems and prioritise opportunities to drive income.
• How to create ‘experience ecosystems’ that extend beyond your product offer

The skills you’ll develop

You’ll learn how to enhance your current product offer and drive additional income by focusing on user experience. You’ll develop an understanding of the foundational tools of experience design and be able to apply them in your own business to uncover new income-generating opportunities.

About your Trainer: Active Matter

Active Matter is an experience design studio for people on a mission. They partner with corporate and scale-up teams at moments of reinvention and growth. Together, they design products and services that improve experiences, open new markets, and redefine categories.

Tom Daplyn, CEO

Founder of two award-winning design studios, Tom has worked with leaders competitive from some of the world’s biggest brands including Vodafone, Diageo, Lenovo and Mercedes to define and execute strategies that build compet- itive differentiation and grow customer loyalty. His mission is to accelerate positive ideas and the people they come from.

About STEAMhouse Short Courses

Collaboration is at the heart of all our learning experiences at STEAMhouse, so practical and collaborative learning will be central to your experience.

We provide all the tools, facilitation, kit and equipment so you can focus on what matters most.

Based in the heart of the UK, and at the edge of Birmingham’s creative and knowledge quarters, STEAMhouse makes it easy to connect with the latest ideas, skills and innovation expertise.

Host or Publisher STEAMhouse