Socials for climate action (EN / FR)

This workshop draws on propaganda theory and behavioural science to explore opportunities for climate advocacy in the digital age. Participants learn to craft compelling messages for social media, utilising the principles of persuasion—Logos, Pathos, Ethos, and Kairos. This session facilitates an examination of best practices and pitfalls in online climate communication, equipping participants with practical tools to using their social networks for good.

Host or Publisher Transition Days