Social Media Workshop for Health & Allied Professionals

This free, 1-hour in-person workshop is designed for health and allied professionals who want social media to feel clear, calm, and doable and a source of leads — without trends, gimmicks, or oversharing.

• Psychologists & counsellors
• Allied health professionals (OT, physio, speech)
• Dentists & specialist clinics
• NDIS providers & practice managers
• Health & wellness practitioners

• Why most health professionals struggle with social media (and it’s not your fault)
• What content actually builds trust with clients
• Which platforms and formats make the most sense for health services
• How often you really need to post
• What to say (and what to avoid) to stay ethical and professional

You’ll see a real-time content capture demo with a producer and videographer, showing:

• How to set up your phone correctly
• How to turn a simple idea into a clear video
• How content can be captured comfortably and professionally

No pressure. No sales pitch. Just practical clarity.

At the end, we’ll also share optional next steps for those who want deeper support with content planning or execution.

Duration: 1 hour

Cost: Free

Spots: Limited to 15 seats to keep the session interactive

Location: Waterman Narre Warren, Level 2

Info: In the first part of the session, we’ll explore why social media often feels challenging for health and allied professionals. We’ll discuss why polished, “professional” content doesn’t always perform well and address common barriers such as time, confidence, compliance, and inconsistency. Most importantly, we’ll reframe social media as a trust-building tool focused on reassurance rather than perfection.

We’ll then cover the foundations that actually matter in a health setting, including how to choose the right platform, how often you realistically need to post, and which content types work best. Attendees will be introduced to three core content types — educational, process-based, and perspective-based — that build credibility and clarity without oversharing, using a simple and ethical structure that can be applied immediately.

Info: The workshop includes a live content capture demonstration led by a producer and videographer, showing how professional content can be created simply and comfortably. Attendees will see how to set up a phone correctly for filming, including framing, lighting, and sound, and how to turn a basic idea into a clear, ethical video prompt. An optional live example will demonstrate what recording short-form content actually looks like in practice.

We’ll then cover how to apply what’s been learned without overwhelm, including practical next steps, common mistakes to avoid when posting as a health professional, and an overview of the extended 3–4 hour content planning workshop for those who want deeper support. The session will conclude with key takeaways, resources, and optional pathways to continue learning or receive support, leaving attendees feeling confident, informed, and supported.

Know what’s Happening Next — before everyone else does.

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Host or Publisher MarketHub Solutions