Social Media Workshop for Financial Services Professionals

For financial professionals, social media isn’t about trends or virality — it’s about credibility, clarity, and trust.

This free, 1-hour in-person workshop is designed for finance professionals who want to use social media in a way that feels professional, compliant, and sustainable — without sounding salesy or spending hours creating content.

• Mortgage brokers
• Financial advisers
• Accountants & bookkeepers
• Insurance brokers
• Finance consultants and practice owners

• Why social media often feels uncomfortable for finance professionals
• What type of content actually builds trust and authority
• Which platforms make the most sense for financial services
• How often you realistically need to post
• How to communicate expertise without making claims or promotions

You’ll see a real-time content capture demo with a producer and videographer, showing how professional content can be recorded simply using your phone — with the right framing, lighting, and structure.

This session is educational and practical, with no pressure to sell. Optional next steps will be shared for those who want deeper support with planning or execution.

Duration: 1 hour

Cost: Free

Spots: Limited

Location: Waterman Narre Warren, Level 2

Info: In this section, we’ll explore why social media often feels challenging for financial services professionals. We’ll discuss why traditional “professional” content doesn’t always perform well, address common barriers such as time, confidence, and compliance concerns, and explain why audiences respond more strongly to clarity and reassurance than polished promotion.

We’ll then cover the foundations that actually build trust and authority online. This includes how to choose the right platform, how often you realistically need to post, and which content types work best for financial professionals. Attendees will be introduced to educational, process-based, and perspective-led content that communicates expertise clearly and professionally — without making claims or sounding sales-focused.

Info: The session includes a live content capture demonstration led by a producer and videographer, showing how to record professional, confident, and compliant content using your phone. We’ll cover simple filming setup, video structure, and practical techniques that make content creation feel clear and achievable.

We’ll then focus on how to apply the framework without overwhelm, including common mistakes to avoid when posting as a financial professional and how to maintain consistency without spending excessive time on social media. An overview of the extended 3–4 hour content planning workshop will be shared for those seeking deeper, hands-on support.

The workshop concludes with key takeaways, resources, and optional pathways to continue learning or receive further guidance, leaving attendees feeling informed, confident, and supported.

Know what’s Happening Next — before everyone else does.

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Host or Publisher MarketHub Solutions