Social Media Trends & Marketing to a Niche Audience

Kansas City Mom Collective (kansascitymomcollective.com) began in 2012 and has become the premier site for parenting in Kansas City. They provide expertly crafted local guides and tips for families and connect parents to KC businesses and resources that help foster pride in this great city! Join their Executive Team, Sarah McGinnity, Laura Mulcahy and Hannah Taylor in discussing marketing to a niche audience and social media trends.

Sarah McGinnity is the owner of Kansas City Mom Collective. Sarah is mom to four kids, has a master's in urban administration and is passionate about making KC a more equitable and supportive community.

Laura Mulcahy is the Sales Director of Kansas City Mom Collective and Mom of three. Born and raised in KC, she built her career in media advertising at several of the major radio broadcasting groups in Kansas City, before Kansas City Mom Collective where she now grows and manages advertising partnerships.

Hanna Taylor is the Social Media Director of Kansas City Mom Collective. With a Master’s in Business Administration, she has dedicated the past eight years to educating entrepreneurs on marketing and branding. She also enjoys exploring how technology can improve daily operations, finding new ways to automate processes, and harnessing the capabilities of AI.

Host or Publisher Social Media Club of Kansas City #SMCKC