Social media success: Practical implementation

A hands-on workshop that gives small business owners the skills and confidence to plan and manage social media effectively.
About this Event

Across two focused hours, participants will learn the practical steps behind building a consistent and effective social media presence without needing a big budget or a full time marketing team.

Guided by Julia Makin, MBA qualified strategist, Certified Practising Marketer and founder of Sink or Swim Marketing, participants explore what actually works on today’s social media platforms. The session covers content planning, storytelling, engagement tactics, scheduling and simple analytics, giving them the tools to turn ideas into posts that connect and convert.

Participants walk away with a clear process they can implement immediately, along with examples and templates tailored to the realities of running a business within the Geelong region.

Agenda
Welcome
Why social media matters
Key social media statistics
The 3-part social media system
Track what is and isn’t working
Your personalised social media plan
Wrap‑up and questions