PREMIUM BRAND PLAYBOOK — Turn a Business into a Profitable Brand
About this Event
If your content and ads aren't converting, it's not your budget. It's your brand foundation — and most founders don't realise it until they've wasted thousands finding out.
The result? Inconsistent sales, price-sensitive customers, losing to competitors, and marketing that fails to connect.
Ads won't save a weak brand. Content won't either.
This Premium Brand Playbook workshop is for founders ready to break that cycle and build a brand that commands attention, trust and premium prices.
We’ll unpack the 4-Step Premium Brand Framework - the same process that has transformed both Dieme Agency and our clients into premium brands that effortlessly attract high-value customers.
Drawing on examples like NOBU and Polo Ralph Lauren, you’ll learn how to build a brand that drives desire, trust, and long‑term profitability - without competing on price.
WORKSHOP AGENDA
1.15-2.30pm: 4-Step Premium Brand Framework
2.30-2.45pm: Build your AI-powered Brand Guide using step-by-step prompts
2.45pm-3.15pm: Q&A and Networking
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Hear from the people who have attended:
💬 “The knowledge I learnt on that day was mind-blowing" - Meishan
💬 “The whole seminar was insightful, but if I would have to choose it would have to be the statistics. Especially what is good analysis data in terms of conversion rate for Meta ads. As well as the little changes that can be implemented in our work day to boost our SEO and social media presence. I greatly appreciate it!!” – Claudia
💬 “A LOT of valuable insights” – Michael
💬 “I’ve attended many workshops before, but often find myself losing focus halfway through because they offer generic, basic information. This workshop was completely different - insightful, practical, and full of actionable advice. I left with detailed notes on new mindsets and strategies I’m excited to implement in my business” – Kerry
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Why attend?
A no-fluff, insight-packed workshop where you will:
✅ discover exactly what to do right now to build a premium, profitable brand.
✅ leave with a complete AI-powered, practical Brand Guide - ready to implement from day one.
It is your chance to learn directly from Loan Kien - Founder of and Digital Business Advisor at .
Arriving in Australia as an international student in 2014, Loan has since become a sought-after branding and marketing expert, helping premium Australian wellness, beauty, and F&B brands as well as leading professional service providers stand out and accelerate their growth through strategic branding, and strategic marketing.
⚡️Don't miss out on this rare opportunity to supercharge your online growth.
Spaces are limited, and will sell out.
This event is part of the 2025 Geelong Small Business Festival, proudly delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.
Where is it happening?
Event Location & Nearby Stays:
AUD 19.84 to AUD 70.14
