Social Media Mastery: Facebook & Instagram Workshop

Unlock the power of Facebook and Instagram to connect with your audience, build your brand, and drive results! Join our practical, half-day workshop and gain actionable strategies to thrive on these dynamic platforms.

What You'll Learn:

• Decoding the Algorithms: Get up-to-date insights into how the Facebook and Instagram algorithms work in 2025.
• Profile & Content Optimisation: Discover how to strategically optimise your profiles and create compelling content that resonates with your target audience on both Facebook and Instagram. Get hands-on with implementing key optimisation techniques.
• Exploring the Meta Ecosystem: Go beyond the basics and explore valuable Meta platforms like the Edits app for creative content creation and the Meta Business Suite for efficient management and scheduling across both platforms.
• Crafting a Winning Content Strategy: Learn how to develop a cohesive content strategy tailored to Facebook and Instagram, including best practices for leveraging the power of Reels for maximum engagement.
• Introduction to Meta Ads Manager: Get a foundation understanding of the Meta Ads Manager and discover how to create effective advertising campaigns to reach specific audiences and achieve your business objectives.

This is an interactive session! Please bring your laptop and phone to actively participate in exercises and trial the techniques we discuss in real-time.

About our specialist

Erin is a highly experienced digital marketing expert at InSynch, specialising in social media, influencer marketing, search engine optimisation, and paid advertising.

Erin delivers consultancy to businesses large and small across the UK, helping them use digital marketing to effectively scale their businesses and drive growth.

Q: Is this event free?

A: Yes, it is free for people looking to start a business and SMEs based in the Shropshire Council area (excluding Telford & Wrekin)

Q: What if I register and can't attend.

A: If you are unable to attend, we kindly request 72 hours' notice. Please cancel your ticket via Eventbrite to allow others to take your place.

Q: What if I am based outside of Shropshire council area and want to attend?

A: This event is fully funded and free to businesses based in the Shropshire Council area only (excluding Telford and Wrekin)

Please note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding.

Q. Will I receive an email reminder for this appointment?

A: You will receive a reminder for this booking via Eventbrite.

Q. How do I find the venue and is there parking?

A:

• Venue: The Stables, Shrewsbury Flaxmill Maltings, Spring Gardens Shrewsbury SY1 2SZ.
• Accessing the stables: From the car park, off the turning down Marshall’s court, follow the path past the Albrew Maltsers sign around to where you will see the signs for both the mill and the café opposite. The stables are to the right, features two sets of double glass doors. (Ref map attached)
• Parking: There are 2 car parks at the venue, one just off the roundabout outside the Flaxmill (Blue badge/accessible parking only) and the main one behind the site found by following the road (Marshall’s Court) past the front entrance. (See map attached)
• Registering your vehicle: Please note you do need to register your vehicle on arrival, there will be an opportunity to do this at the event or at reception.

The Boring Bit

Data Protection

Details that you provide us with on booking will only be used in connection with this event offered by Marches Growth Hub (the data controller) and its partners, which include the Department for Business and Trade (DBT) and event partners. If the business has any question in relation to how the information the business provides, and in particular any personal data, will be processed and disclosed, please email the Marches Growth Hub – Shropshire on [email protected]

Terms and Conditions of Booking

This event is fully funded and free to eligible businesses to attend. We appreciate that sometimes there are good reasons why businesses are unable to attend workshops, however if you are no longer able to turn up, please cancel your ticket through Eventbrite.

We require 48 hours cancellation notice prior to the event (in order for us to offer your space to another business)

Please note that if you do not attend without letting us know, we reserve the right to decline your bookings for future sessions.

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Host or Publisher Shropshire Growth Hub