Social Media for Business: Foundations of Content That Connects

In this session, we’ll lay the groundwork for a social media presence that feels focused, authentic, and sustainable — with a focus on Meta
About this Event

Get clear on your brand’s message, audience, and content game plan. In this session, we’ll lay the groundwork for a social media presence that feels focused, authentic, and sustainable — with a focus on Meta (Facebook & Instagram).

We’ll cover:

• Defining your audience and what they want – helping you understand how to speak to them
• Choosing your content pillars so that you can plan your posts with confidence
• Tips for planning ahead – so that you can make the most of your time and opportunities, even when you’re short on time
• Best practices for Meta platforms

You’ll leave with:

• A content framework that you can adapt to your business
• Confidence to post with purpose across Meta platforms – but also other social media channels.
• Ideas to help you stay visible and consistent

Who’s it for?

• Early-stage and pre-start businesses based in West Yorkshire / Leeds
• Solopreneurs, freelancers, business owners
• Anyone looking to grow their social media, and create a more consistent, confident presence online

— or drop into the sessions that suit your needs.

Tuesday 4th August · 5:30–8:00PM Week 1: Foundations of Content That Connects (Meta Focus)

Tuesday 11th August · 5:30–8:00PM Week 2: TikTok & Short-Form Video Strategy

Tuesday 18th August · 5:30–8:00PM Week 3: Creating and engaging with your social media community

Tuesday 25th August · 5:30–8:00PM Week 4: Understand platform analytics & grow your audience on social media

https://www.eventbrite.com/cc/start-up-grow-social-media-for-business-4462553

About Your Facilitator:

Rebecca Hopwood is the Founder of Youbee Media, an award-winning marketing agency supporting purpose-driven businesses to communicate with clarity, confidence and authenticity. With over 15 years’ experience in marketing, Rebecca specialises in helping entrepreneurs translate what they feel about their work into messaging that truly resonates - without losing their voice or values in the process.

Through Youbee Media and her online learning platform, The Hive Academy, Rebecca is passionate about demystifying marketing and showing business owners how to share their mission in a way that feels aligned, human and impactful. Her work centres on storytelling, intentional communication and creating marketing that connects on both an emotional and practical level.

Rebecca believes that when messaging is aligned with purpose, it becomes easier to show up, speak with confidence, and attract the right people — naturally.

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