SOCIAL MEDIA 101: BOOST RETAIL SALES

You need to shout about your business, start now. The more you do it, the more customers are likely to find you on the high street or online.

This session will equip you with the essential tools and knowledge to effectively use social media for your business. You'll learn how to choose the right platforms, create engaging content, and build a strong online presence that resonates with your target audience.

Session Topics:

• Introduction to Social Media Marketing
• Choosing the right social media platforms for your business
• Overview of different platforms and their unique features
• Building engagement on Facebook, Instagram, and TikTok
• Creating engaging content and mastering visual storytelling
• Effectively utilising social media advertising
• Setting up your business profiles, cover photos, bios, and contact information
• Exploring different types of content: Posts, stories, and videos
• Building and engaging your audience
• Interacting with followers and responding to comments and messages
• Understanding key metrics - Likes, shares, comments, and more

Who We Are:
We’re Wendy & Marcus Walker are your Retail High Street Advisors throughout Gedling Borough. A husband and wife team, we have worked together for over 30 years and have run own business, Ovy Design since 2000. We've shared a similar journey to business owners in the Borough and are working with lots of family businesses. We can empathise and share our experiences.
Why We’re Here:
We support high street retail businesses.
Strengthen the offering that you already have.
We work collaboratively with the small business advisors.
Providing the best, tailored advice and solutions.
Highlight support and funding available.
Helping create thriving and vibrant town centres.

Host or Publisher Ovy Design