Social Commerce Workshop MCR: Tactics, Teams & Technology

Social commerce is transforming how consumers discover, evaluate, and purchase products and the brands who master it are pulling ahead fast. This halfday workshop is designed for ecommerce retail professionals who want to build a highperforming social commerce strategy rooted in best practice, realworld case studies, and the latest platform innovations.

Across an intensive afternoon of learning, you’ll hear from retail practitioners actively delivering social commerce, academics specialising in this area, fractional retail leaders with multibrand experience, and technical experts.

This masterclass is ideal for professionals working in Fashion, FMCG, Luxury, Home & Lifestyle, Health & Beauty, and the Wider Ecommerce Retail Sector who want to elevate their daytoday capability while shaping longterm growth strategies.

Brands, Retailers & Accademics: £49.46 incl. £4.46 Fee

Vendors & Industry Suppliers: £107.96 incl. £8.96 Fee

Members of The Fashion Network or the Ecommerce Club may apply for a complimentary ticket by requesting a discount code at [email protected].

A limited number of vendor, academic and student tickets are available.

• The evolution of social commerce and emerging global trends
• TikTok Shop, Instagram Shopping & YouTube Shopping best practices
• Influencerled commerce and creator partnerships
• Socialfirst product launches and campaign planning
• Live shopping formats and realtime engagement
• Social SEO and algorithmdriven content optimisation
• Paid social performance strategies (Meta, TikTok, Pinterest)
• Socialdriven customer acquisition vs retention
• Integrating social commerce with CRM and loyalty
• AIpowered content creation and personalisation
• Attribution modelling for social commerce
• Building a social commerce tech stack
• Communityled commerce and UGC strategies
• Social commerce for international expansion
• Compliance, data privacy and platform governance

• Retail professionals
• Ecommerce managers
• Brand marketers
• Digital leaders
• Founders, and senior commercial teams across fashion, FMCG, luxury, health & beauty, home & lifestyle, and consumer electronics

Interested in speaking at this or any other of our events? Please contact [email protected]

If you’re interested in sponsoring, please email [email protected].

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Host or Publisher The Fashion Network & Ecommerce Club