Show Me the Map! A Field Guide for Technical Architects - Andy Norton

Schedule

Tue May 05 2026 at 07:00 pm to 08:30 pm

UTC+01:00

Location

That Beer Place | Chester, EN

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Andy Norton draws on real-world experience to show how visual mapping techniques can help teams find clarity in complex technical systems.
About this Event

Most of the hard problems in technology aren’t technical. They’re about context, awareness, and how to get people moving in the right direction, together. You can have great engineers and a solid tech stack, but without a shared view of the system, and a strategy that makes sense, even small changes can feel like wading through mud.

This talk is about learning to see what’s really going on. I’ll share what I’ve learned from scaling Cinch - an AWS case study in serverless-first modernisation - reshaping teams at Footasylum, featured as a Team Topologies case study, and helping grow Flipdish, Ireland’s fifth unicorn. Through these real-life examples, I’ll explain how mapping helps teams find clarity when everything feels complex.

We’ll look at EventStorming, Value Stream Mapping, and Wardley Mapping as ways to visualise flow, interactions, evolution, doctrine, and gameplay - the forces that shape how work actually gets done. You’ll see how maps help uncover the simple path forward and how to keep lighting it as you go.

This talk is practical, visual, and grounded in real experience. You’ll leave with a few maps worth drawing, a handful of ideas that stick, and a new habit: light the path, make a map, and keep moving.

Doors open at 6:30pm for pizza. Alternatively watch from home on YouTube - http://chester.dev/youtube

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Where is it happening?

That Beer Place, 116 Foregate Street, Chester, United Kingdom

Event Location & Nearby Stays:

Tickets

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Show Me the Map! A Field Guide for Technical Architects - Andy Norton
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