Shimano MTB Demo Day 2026

Join us for an exclusive, hands-on experience as we unveil the latest Shimano MTB groupsets—designed for riders who demand precision, performance, and innovation on every terrain.
Whether you're a seasoned mountain biker or simply passionate about cycling tech, this immersive event brings you closer to the future of MTB riding.

During your session, participants will enjoy product showcases, interactive activities, and the rare opportunity to test the latest Shimano innovations in person.

Get an inside look at Shimano’s latest engineering breakthroughs. Our team will walk you through key features, performance upgrades, and the technology that powers the new groupsets.

Feel the difference yourself. Take the bikes equipped with the latest groupsets for a spin and experience the enhanced shifting, control, and trail performance firsthand.

Explore the newest collections from Shimano, Lazer, and PRO. Try on the latest shoes and eyewear, check out cutting-edge helmets, and get expert recommendations suited for your riding style.

Connect with fellow riders and chat with brand specialists.

Wrap up each session with a dedicated Q&A segment followed by a group photo to capture the experience.

By signing up for this event, you agree with our Indemnity Clauses and Terms & Conditions.

Info: Test ride, shoes and eyewear showcase, LAZER and PRO showcase.

Info: Test ride, shoes and eyewear showcase, LAZER and PRO showcase.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Shimano Cycling World