SHANG SAAVEDRA at Books Inc. Palo Alto

Join author and Founder/CEO of Save My Cents Shang Saavedra at Books Inc. Palo Alto for a reading and discussion of her book Wealth is a Mindset!

A compassionate guide on personal finance that focuses on the value of your life instead of just fixating on the value of a dollar.” — Erin Lowry, author of the Broke Millennial series.

In Wealth Is a Mindset, Shang Saavedra, Founder of Save My Cents and top personal finance coach, creates a judgment-free space for readers to learn about personal finance and make their dreams of financial independence come true, one cent at a time.

Shang Saavedra is the Founder and CEO of Save My Cents, a personal-finance education and coaching platform that focuses on the intersection of mental health and financial wealth. Her ethos is that changing one’s finances isn’t merely about making or saving more money. In her mind, personal finance is personal and thus related to one's upbringing, past experiences, family history, and more. It requires bravely facing the traumas and fears of one's past and tracing how they lead to mindsets grounded in scarcity and insecurity, especially as they relate to the handling of money.

Drawing upon scientific research on psychology and neuroscience, as well as many mental health experts, Saavedra has developed a methodology called “Trigger, Action, Reward,” which identifies the root causes of unhealthy money behaviors, provides concrete suggestions on how to break those cycles, and guides readers toward an abundance mindset that leads to financial success and security. Through her online classes and coaching lessons in investing, saving for retirement, debt freedom, and more, she has helped thousands of clients implement the TAR strategy and achieve transformative change in their lives.

Wealth Is a Mindset provides practical, concrete applications of Saavedra’s mindset-changing methodology. It is also an empathetic memoir that shows how Saavedra and her husband overcame many of their own emotional challenges to attain financial freedom. Dozens of anecdotes from her clients illustrate how the strategy works in real life. More importantly, it shows that we all are human, our inherent worth going far beyond simply a salary and net worth number. Featuring prescriptive, judgment-free exercises and worksheets to show step by step how to pay down debt, raise income, start a side hustle, save more money, invest for retirement, and build generational wealth, Wealth Is a Mindset will help readers find ways to improve their money and their lives, no matter where they are in their personal money story.

Shang Saavedra is the Founder and CEO of Save My Cents, an influential personal-finance website and social-media platform. Saavedra teaches readers the key habits and behaviors needed to become less fearful of money and live life with joy. Saavedra was named one of the "Twenty-five Most Influential New Voices of Money" by TIME/NextAdvisor in 2022 and is an Expert Reviewer and Contributor at CNet Money. She received her bachelor's degree in economics from Harvard and her MBA from the University of Chicago Booth School of Business. Saavedra and her husband finished saving for their retirement by the age of thirty-one and now live a work-optional life in Southern California with their two boys and two cats.

Host or Publisher Books Inc.