SEO in the Age of AI - How to Remain Visible

Search is changing fast. Learn how to stay visible, stay relevant, and get found - in a world where AI is rewriting the rules of discovery.
Google is no longer the only front door to your business. More and more people are turning to AI tools like ChatGPT, Perplexity, and Google's own AI Overviews to find answers - and that means the way you show up online is shifting in ways that can't be ignored.
Whether you run a startup, a growing business, or an established brand, this workshop will help you understand what's changing, what still works, and what you need to do now to protect and grow your visibility online.
What you'll gain:
Understand the new search landscape: See how AI is transforming the way people discover businesses, products, and services - across Google, ChatGPT, and beyond - and what that means for you.

Rethink your content strategy: Learn how to create content that performs in both traditional search and AI-powered results, so you're visible wherever your audience is looking.

Stay ahead of the algorithm: Discover which SEO fundamentals remain as important as ever, and which approaches need a rethink in the AI era.

Build a visibility strategy that lasts: Leave with a practical framework for showing up consistently and authentically online - without chasing every new trend.

Connect & collaborate: Share insights with a diverse room of business owners, marketers, and founders all navigating the same shifting landscape.
This is a must-attend session for anyone who relies on being found online - and wants to make sure they still are, no matter how search evolves.
Your presenter:
Dr Yulia Dzenkovska
Yulia is an entrepreneur who specialises in helping businesses improve their customer experience, AI adoption, and service innovation. She is the founder and director of Service Design North Ltd, an agency helping service-based organisations use AI to free up time, empower teams, and deliver experiences customers remember. Yulia combines creative thinking with the practical use of AI to make real improvements in how businesses work. She is also a BIPC North East Expert in Residence for AI and Customer Experience Management, co-founder of the Human-First Responsible AI Pledge, and leads Mint Stitches CIC - offering heritage-inspired needlepoint kits and workshops, designed to feel accessible and enjoyable.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Business Gateshead