Sell. Differentiate. Win More Work. | CareFirst Healthy Business Series
About this Event
Join the CareFirst Healthy Business Series
Get ready to Sell. Differentiate. Win More Work.
You know your work is good. The hard part is getting a buyer to see that before they see your price.
Sell. Differentiate. Win More Work. is a free, half-day working session for DC Certifed Business Enterprises who are tired of submitting proposals into silence. We will spend four hours on the part of business development almost nobody gets coached on: how buyers actually decide, what makes you the safer choice, and how to say it so clearly that people repeat it when you are not in the room.
This is Session 1 of the Healthy Business Series, a three-part capacity building program presented by CareFirst BlueCross BlueShield in partnership with MMI Consulting Group.
Come with one real opportunity in mind. You will work on it.
What You Will Leave With
- A clear read on how your target buyers make award decisions, and where CBEs lose deals they should win
- One sentence that names why you are the lower risk choice, tested out loud on people who are not your friends
- A capability statement that leads with proof instead of a list of services
- A 90 second pitch you have actually delivered and gotten live feedback on
- A 30 day action plan with real dates on it
Agenda
- 9:30 am Check in and networking
- 10:00 am Welcome and what you will leave with
- 10:20 am Know the buyer: how award decisions really get made
- 11:15 am Find your differentiator: a working session on your value proposition
- 12:15 pm Break, refreshments, and networking
- 12:40 pm Say it out loud: capability statement and pitch practice with live feedback
- 1:40 pm Commitments, next steps, and a look ahead to Session 2
- 2:00 pm Adjourn
Who This Is For
DC based Cerified Business Enterprises and the people who lead business development for them. Bring a decision maker, not a delegate. Owners of certified business enterprises will find the room especially useful, and the material applies to any small firm selling into corporate or government buyers.
Your Facilitator and Host
Facilitated by Shanel Evans. Hosted by Alyson McNair of MMI Consulting Group.
One Step After You Register
You will receive a link to a short needs assessment. It takes about five minutes. Shanel reads every response and shapes the session around the deals you are actually chasing, so please complete it by Wednesday, September 25.
Location, Parking, and Transit
R.I.S.E. Demonstration Center
2730 Martin Luther King Jr Avenue SE, Washington, DC 20032
On the St. Elizabeths East campus in Ward 8.
Free parking is available on site. The venue is Metro accessible on the Green Line, with Metrobus service running along Martin Luther King Jr Avenue SE.
Snacks and light refreshments will be served throughout the morning. Lunch is not provided, so plan accordingly or eat before you arrive.
Registration
Space is limited and this session will fill. If tickets are gone, join the waitlist and we will contact you the moment a seat opens. If your plans change, please release your ticket so someone else can take it.
Questions? Email [email protected]
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
