ROOTS x OYATO Pop-Up Experience

Event Description

ROOTS x OYATO is a curated fashion pop-up experience celebrating the creativity, craftsmanship, and cultural influence of African and diaspora designers.

Created by Lhaude Africa and The OYATO Collective in partnership with TapTap Send and DC Magazine, this marketplace brings together a select group of designers, tastemakers, and cultural brands for an immersive shopping experience rooted in heritage and elevated through modern design.

For 2 days, guests will step into a beautifully curated space where fashion, culture, and storytelling intersect. Whether you are a fashion lover, stylist, buyer or someone who values intentional design, ROOTS x OYATO invites you to discover brands that are shaping the future of African fashion.

ROOTS x OYATO is more than a pop-up — it is a celebration of culture, creativity and community.

Designers

LAVISH

Ibilola Ogundipe

IBERE

Motherland Humans

Talensi Atelier

ARA The Brand

Ticket Types

General Admission
Includes:
• Entry to the curated pop-up
• Access to all designer collections

TapTap Send Ambassador Admission

If you sign up for a new account with TapTap Send and send a screenshot to [email protected] of your first $50 transfer + your package will include:
• Entry to the curated pop-up
• Access to all designer collections
• ROOTS x OYATO VIP Tote Bag
• Access to all designer collections

Link: https://taptapsend.onelink.me/Lrab/4tdocnbi

CODE: ROOTSXOYATO

VIP Entry Admission (Limited)
Includes:
• Early access to the marketplace
• Complimentary session with a personal stylist
• ROOTS x OYATO VIP Tote Bag
• Access to VIP Styling Lounge

Location

At Yolk Studio

Hyattsville, MD

Who Should Come for the Pop Up

ROOTS x OYATO is designed for:

• Fashion lovers interested in discovering new designers
• Stylists and fashion creatives
• Retail buyers and boutique owners
• Influencers and tastemakers
• Professionals who appreciate slow fashion and craftsmanship
• Anyone who loves African fashion, culture, and creativity

This event welcomes all communities and backgrounds who are passionate about culture, design, and storytelling through fashion.

What You'll Experience

At ROOTS x OYATO, you’ll experience an elevated marketplace designed to feel intimate, inspiring, and culturally rich.

The experience will include:

✨ Luxury Pop-Up Environment
A beautifully styled retail space designed to highlight texture, fabric, and craftsmanship.

✨ Community & Culture
A gathering space for fashion lovers, creatives, stylists, buyers, and cultural tastemakers.

✨ Exclusive Shopping
Limited pieces and collections available only during the pop-up.

Follow the journey leading up to the pop-up. Instagram:
@oyato | @theoyatocollective | @rootsbylhaude | @lhaudeafrica

Photography Notice

By attending this event, you agree to be photographed and filmed for promotional and marketing purposes related to ROOTS x OYATO.

Stay Connected

ROOTS x OYATO is made possible through the support of our community partners and sponsors. Interested in partnering with us? Contact: [email protected] | [email protected]