PURE PROFIT Guided Activation Tour

Join us for the launch of Raza Tariq’s PURE PROFIT, with a guided activation tour from arebyte led by the artist. PURE PROFIT is a network of site specific installations, imagining the ATM as a civic altar within a technospiritual order. Participants collect “Talisman Ledger” necklaces at arebyte, unlocking a digital colour spectrum spiritual Tube map of London and a series of ATM pilgrimages shaped by Islamic numerology, Sufi practices and public interaction.

ARTIST BIO

is a London-born conceptual artist whose work examines ritual & technē as coextensive systems. In a world where technology and its influence become invisible, he asks what form visual traditions surrounding shared ideas of an “invisible” take, resituating the Islamic as conceptual occurrence rather than classical object.

CURATOR BIO

Pita Arreola is Head of Programmes at arebyte, leading the organisation’s artistic programme. With fifteen years of experience in the arts, she has worked closely with creatives to develop experimental projects that critically examine the social and cultural impact of emerging technologies. Based in London, she is also the Co-Founder of Off Site Project, a curatorial platform supporting new media talent. Since 2017, Pita has collaborated with over 200 artists from across the globe, and from 2021 to 2024 she served as Curator of Digital Art at the Victoria and Albert Museum. She is co-editor of Digital Art: 1960s–Now (V&A, Thames & Hudson, 2024), a book tracing the histories and evolution of digital arts. 

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