Proving Community's Value: Speaking the Language of Leadership

This session will provide practitioners w/ useful tools to identify, measure and communicate the value of Community to Executive Leadership.
About this Event

Session Description:

Community professionals spend much of their time focused on engagement—welcoming members, facilitating conversations, creating content, and fostering participation. But long-term success depends on demonstrating how community advances your organization's strategic goals.

Whether you're building a customer community, member community, employee community, or mission-driven network, executives want to understand how community contributes to organizational success. That means moving beyond activity metrics like registrations, posts, and logins to demonstrate measurable outcomes and impact.

This interactive session will help participants identify, measure, and communicate the strategic value of community in language that resonates with executive leadership—from CEOs and COOs to CMOs, Executive Directors, and Boards. Through practical frameworks, real-world examples, and hands-on exercises, attendees will learn how to position community as a strategic asset that drives engagement, innovation, retention, advocacy, learning, and organizational growth.

What will attendees take away?

Identify the unique value community creates for your organization and its strategic objectives.

Measure community success using meaningful outcomes that align with organizational goals—not just engagement metrics.

Communicate community's impact in language that resonates with executive leadership, whether you're speaking to a CEO, Executive Director, CMO, COO, Board member, or funder.

Learn practical frameworks for connecting community initiatives to business outcomes, mission impact, customer success, member value, innovation, advocacy, and organizational resilience.

Leave with tools, examples, and templates you can immediately use to build stronger executive support for your community strategy.

Sponsors:
Higher Logic is revolutionizing customer engagement. Our enterprise-ready community platform is designed to help organizations build meaningful connections with their customers by creating dynamic, branded communities that drive engagement, enhance collaboration, and provide self-service resources.
TechSoup is a nonprofit that equips mission-driven organizations around the world with the technology, knowledge, and connections they need to accelerate their impact. Serving more than one million nonprofits in over 200 countries and territories, TechSoup helps organizations leverage technology to better serve their communities.

Agenda

🕑: 06:00 PM - 06:45 PM
Networking and Refreshments
🕑: 06:45 PM - 07:10 PM
Session: Proving Community's Value: Speaking the Language of Leadership
🕑: 07:10 PM - 07:30 PM
Audience Q&A and Discussion
🕑: 07:30 PM - 08:15 PM
Networking and Refreshments
🕑: 08:15 PM - 08:30 PM
Wrap up