Promise of Home: Mastering the Marketplace I Lancaster, PA
About this Event
Understanding Today's Buyers. Preparing for Tomorrow's Opportunities.
Today's homebuyers are changing. Are you ready to meet them where they are?
The homebuying landscape is evolving, and Gen Z is bringing new expectations, priorities, and perspectives to the housing market. For real estate professionals, understanding these changes is essential to staying competitive, building meaningful connections, and identifying new opportunities.
Who Should Attend?
Real estate professionals who want to deepen their understanding of emerging homebuyer trends, strengthen connections with the next generation of buyers, and stay informed about the evolving housing market.
Join Guild Mortgage for Mastering the Marketplace, an insightful event designed to help real estate professionals better understand today's buyers and the trends shaping the future of homeownership.
Featuring Nora Guerra, SVP of Community Lending Solutions at Guild Mortgage, this session will explore what the latest homebuyer data reveals about Gen Z, how shifting demographics are influencing the housing market, and what these trends mean for real estate professionals.
What You'll Learn
- The Future of Homebuying: Explore what Gen Z and today's buyer data reveal about emerging trends, priorities, and expectations.
- Understanding Today's Buyers: Gain clarity on shifting demographics and evolving market dynamics.
- Connecting With the Next Generation: Discover insights to help you better understand, engage, and build relationships with today's homebuyers.
Featured Speaker
Nora Guerra
SVP, Community Lending Solutions
Guild Mortgage
Nora will share insights into the changing homeownership landscape and the opportunities these shifts present for real estate professionals.
Event Details
Date: Wednesday, November 4, 2026
Time: 9:00 AM – 10:30 AM
Doors Open: 8:30 AM
Location: Eden Resort & Suites
222 Eden Rd
Lancaster, PA 17601
Don't Miss This Opportunity!
The next generation of homebuyers is already shaping the market. Make sure you're prepared for what's next.
Register today and join us for a valuable conversation about the future of homeownership.
Space is limited. Reserve your spot today!
Guild Mortgage Company LLC
By registering for this Event, I hereby consent, acknowledge to agree to the website Terms of Use and Privacy Policy and agree to receive notices and other communication electronically. I consent to receive text messages and auto-dialed, Artificial Voice and/or pre-recorded telemarketing calls from parties calling on behalf of GuildMortgage.com or authorized third parties, and that they may contact me at the telephone number provided here, including my wireless number, if applicable, even if that telephone number is on a corporate, state, or national Do Not Call Registry. I understand that I can elect to not receive such calls or messages at any time, and that consent is not a condition of purchase. You agree that we can share your personal data with third parties, such as our mortgage partners, service providers and other affiliates, and that we can use this data for marketing and analytics, and to make your experience easier.
Community Lending Event – Photo & Video Consent
Photos and Videos
Guild Mortgage Company LLC and its subsidiaries, affiliates, officers, directors, agents, and employees (collectively “Guild”) may take photos and/or videos of you at the event or use photos or videos you provide. These images may include you wearing company-branded apparel or appearing as a representative of an affiliated business. Branded apparel or appearing as a representative of an affiliated business.
How They May Be Used
Guild and its employees may use these photos, videos, and any statements or testimonials you share for marketing, advertising, recruiting, and general publicity, including on websites, social media, event recap materials, and other promotional uses, in any medium.
No Approval or Payment
You understand and agree that:
You will not be asked to approve how the photos, videos, or statements are used.
You will not receive payment or other compensation.
If you appear in company-branded apparel or represent an affiliated business, Guild may rely on your participation as confirmation that you have authority to provide this consent on behalf of that company or business. Branded apparel or represents an affiliated business, Guild may rely on your participation as confirmation that you have the authority to provide this consent on behalf of that company or business.
Release of Claims
You irrevocably release and hold harmless Guild, its affiliates, employees, and agents from any claims or liability related to the use of these photos, videos, or statements.
Age Confirmation
You confirm that you are at least 18 years old and legally able to provide this consent.
By completing your registration, you acknowledge and accept these terms.
Guild Mortgage Company; Equal Housing Opportunity; AZ BK #0018883; Licensed by the Department of Financial Protection and Innovation under the California Residential Mortgage Lending Act; MA Mortgage Lender License #MC3274; MA Mortgage Broker License #MC3274; Licensed by the Mississippi Department of Banking and Consumer Finance; Licensed by the N.J. Department of Banking and Insurance; NV Mortgage Company #1141; OR ML-176; Rhode Island Licensed Lender; Rhode Island Licensed Third-Party Loan Servicer; Company NMLS ID 3274. www.nmlsconsumeraccess.org/. All loans subject to underwriter approval. Terms and conditions apply, subject to change without notice. Guild Mortgage Company is an Equal Opportunity Employer. Guild Mortgage Company 5887 Copley Drive, Floors 1, 3, 4, 5, 6, San Diego, CA 92111; For more licensing information, please visit www.guildmortgage.com/licensing. Guild Mortgage Company is not affiliated with any featured company, speaker, or sponsor. Event intended for industry professionals. Nora Guerra, David Blazek and David Battney are not licensed loan originators.
Where is it happening?
Event Location & Nearby Stays:
USD 0.00
