Primark Herald Square Flagship Grand Opening

Name: Primark Herald Square Flagship Grand Opening
Start: 2026-05-08T10:00:00-04:00
Location: 150 W 34th St, New York, NY 10001-2102, United States

Schedule

Fri, 08 May, 2026 at 10:00 am

UTC-04:00

Location

150 W 34th St, New York, NY 10001-2102, United States | New York, NY

Hello, Manhattan! Join us on Friday, May 8th at 10am for the grand opening of Primark Herald Square, our new flagship store in New York City. We’re painting the town blue for the occasion, with a full block-party, giveaways, music, and more.
WHERE:
Primark Herald Square
150 West 34th Street (between 6th and 7th)
WHEN: Friday, May 8th. Doors open at 10am
WHAT: Music, treats, and giveaways for the first guests in line.

And after you check out the store, visit us in Herald Square, where we’re keeping the grand opening party going all day long. Join us for an Irish dance performance, giveaways, photo moments, sweet treats, and more surprises!

Primark Block Party
WHERE: Herald Square
WHEN: Friday, May 8th, 10:30am-6pm
SCHEDULE OF EVENTS:
All Day: Photo opps, DJ Luna Rósa, lattes and pup cups from Joe’s Coffee, promotional giveaways, take a ride on the stylish side in our pedi-cabs, and more to be announced!
10:30am-12:30pm: Primark inspired bagels from Liberty Bagels
12:30pm-2:30pm: Classic NY carbs from Sigmund’s Pretzels
2:30pm: Irish dance performance (and instruction) by Fusion Fighters! Experience a rhythmic collision of Irish step and hip-hop—fast feet, sharp hits, and unapologetic attitude.
2:30-4:30pm: NYC Kettle Corn to hit the afternoon spot
COST: Free and open to the public!
HOT TIP: The line for this event is subject to close as early as 5pm due to high volume.

All food and promotional giveaways are while supplies last and one per customer.
Follow @primark on Instagram for more details.
Celebrate the grand opening of Manhattan’s first Primark store with us, where we’re bringing New Yorkers iconic styles at even more iconic prices. Discover this season’s standout styles for women, men, and kids, as well as accessories, beauty, and homeware, all at amazing prices.