Pride Ride

This is a slow roll through the heart of Madison, created in partnership with incredible local community organizations like Wisconsin Bike Fed, Cap City Cyclist, and friends. We’ll cruise past some of the city’s most iconic spots—the Capitol, State Street, and the Arboretum—at a relaxed, social pace designed for connection, not speed.

We’ll kick things off at McPike Park with music, bike decorating, and plenty of pre-ride fun. From there, we’ll roll together downtown and finish at Wingra Park, where the celebration continues with ice cream, music, games, and community hangs.

This ride is about being seen, being yourself, and riding together in all the ways that make cycling joyful.

What to bring:
Bring hydration
Helmets required
Lights recommended
Flat kit recommended

Bikes:
ALL BIKES WELCOME — cruisers, commuters, cargo, road, MTB, e-bikes, sparkle bikes, you name it.

Come as you are. Ride with pride. Let’s make the city a little brighter—together.

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Host or Publisher Trek Bicycle Madison West