Pricing In A Competitive Market (4CE)
Schedule
Tue Feb 10 2026 at 09:00 am to 01:00 pm
UTC-05:00Location
3952 North Access Road, 34224 | Englewood, FL
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This course covers how an agent can learn to price properties in a competitive or changing market. The students are introduced to the concepts of appraisal versus a CMA, and the general descriptions of each, as well as the legal obligations that an agent has in Florida with respect to a CMA—when it can be done, what disclaimers apply, etc. With close to 60% of all agents, nationwide, having tenure of less than 5 years in the real estate business, many of them have not experienced what some call a ‘down’ market, and others call a ‘normal’ market.Students will learn how to read supply and demand in a market, calculate absorption rate and critically evaluate what comparable data is still germane. The goal is to learn how to price property properly, to avoid carrying listings for a long time, and also to not disappoint property owners.
Objectives: After taking this class students will be able to:
• Define pricing, valuation, appraisals and CMA.
• Define the three methods, or approaches, to value.
• How Florida Statute 475.612 relates to valuation reports
• Identify the challenges for pricing properties.
• Know how to read a market.
• Estimate supply and demand.
• Calculate and apply the absorption rate.
• Understand that the ‘market’ is actually comprised of several markets in a geographical area.
• Understand why some price ranges will always be performing better than others.
• Evaluate the market to value the property.
• How “Day’s on Market” Can Affect Pricing and protect the Consumer by adhering to Article 1 of the Realtor® Code of Ethics.
Instructor: Caroline Boland
Breakfast Sponsored by Gulfside Mortgage
Click link below:
https://members.eabor.net/events/Details/pricing-in-a-competitive-market-4ce-1536162?sourceTypeId=Website
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Where is it happening?
3952 North Access Road, 34224, 3952 N Access Rd, Englewood, FL 34224-8657, United StatesEvent Location & Nearby Stays:
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