Practical Guide to Marketing

Marketing, you've heard about it, you know it's important for your business, but still, you may find the task of growing your business and getting its name out there an overwhelming one.

Who Should Attend

This action planning workshop is ideal for those who are new to marketing or have a basic understanding of marketing but need help getting more targeted with their messages and delivery.

What’s Covered

With all the different marketing strategies and schools of thought out there ranging from content marketing to email marketing, social media marketing, influencer marketing and more—it can be difficult to choose the best way to allocate your limited amount of time and financial resources in a way that'll get you the highest return on your marketing.

What Outcomes Will Be Achieved

• Why Marketing is Important for your business.
• How to create a compelling value proposition so people know why they should do business with you.
• How to identify who your target clients are and what’s important to them.
• How to identify the right channel and platform for your customers.
• How to create compelling marketing campaigns that really speak to your audience.
• You will leave with practical actions that you can implement in your business straight away.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber. To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Gedling; Erewash; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.

Host or Publisher Accelerator