Plan, improve & measure your marketing for stronger outcomes

A practical workshop on using data to plan, improve and measure marketing activities for clearer insights and stronger outcomes.

Topic: Plan, improve and measure your marketing for stronger outcomes

Date: Thursday 15th January 2026

Time: 10:00am - 1:00pm

Delivery Method: In-Person

Venue: The Venture Centre, University of Warwick Science Park, Sir William Lyons Road, Coventry, CV4 7EZ

In this workshop, you’ll learn how to plan and measure your marketing in a way that directly supports your business goals. We’ll cover how to set KPIs, test ideas, reduce wasted spend and improve your campaigns with data. You’ll leave with clear methods you can apply immediately to optimise your marketing and make better decisions.

Hour 1: Mapping Real Business Challenges

- Identify real marketing challenges through a collaborative Miro session

- Hear patterns and insights observed across many businesses’ data

- Highlight where marketing efforts fail and where the biggest opportunities are

Hour 2: Designing Data-Driven Strategies

- Create improvement strategies for websites, campaigns and email communication

- Learn what data is needed to solve each challenge and validate ideas

- Explore free and paid tools that remove guesswork and show what’s working

Hour 3: Understanding Marketing Metrics

- Learn which marketing metrics actually matter and how to read them

- Understand what to track daily, weekly and monthly to speed up growth

- Turn your numbers into clear insights that protect budget and increase results

These workshops are delivered as part of the Business Ready programme to support tech-based and knowledge intensive businesses, with high growth potential based in Warwickshire.

Business Ready forms part of the Business Growth Warwickshire programme. It is delivered by University of Warwick Science Park on behalf of Warwickshire County Council.

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Host or Publisher Business Ready