Pivoting for Success: How Family Businesses Stay Ahead

Pivoting for Success: How Family Businesses Stay Ahead

Join us on June 13th at the beautiful LMU Playa Vista Campus for our next Family Business Forum, where we explore how family businesses pivot, innovate, and continuously reinvent themselves to stay ahead in an evolving market.

This event will feature Dr. Lee Hausner, renowned family business expert, who will interview Charlie Nelson of Belle Meade Spirits about his journey in navigating family business ownership and strategic pivots. Attendees will also hear insights from Lee Andrews, founder of AGS Security and LJA New Media.

👉 Dr. Lee Hausner – A globally recognized authority on family business dynamics, Dr. Hausner has spent decades advising successful multi-generational enterprises. She will lead a compelling discussion with Charlie Nelson, exploring strategic decision-making, legacy transitions, and growth in family businesses.

👉 Charlie Nelson (Belle Meade Spirits) – Charlie resurrected his family’s historic distillery brand and made bold moves, including taking on investors and now buying back key portions of the business. He’ll discuss the motivations behind these unconventional pivots and how family businesses can navigate ownership and long-term strategy.

👉 Lee Andrews (AGS Security & LJA New Media) – Lee founded AGS Security in 2017 and later expanded into digital marketing with LJA New Media. He will share how leveraging innovation and AI-powered marketing automation helped him scale and diversify his businesses.

This isn’t just a lecture—it’s an interactive experience where you’ll get to test and experiment with the latest AI tools that are transforming the way businesses operate.

👉 Hands-on AI Exploration – See firsthand how AI-driven marketing, automation, and decision-making tools can help your family business adapt and thrive in a rapidly changing market.

📅 Date: June 13, 2025 | Time: 8:30 AM – 12:00 Noon
📍 Location: Loyola Marymount University, Playa Vista Campus
🎤 Speakers: Dr. Lee Hausner, Charlie Nelson, Lee Andrews (More speakers to be announced!)
🍽️ Breakfast and lunch included

Don’t miss this exclusive opportunity to connect with other family business leaders, gain new insights, and explore strategies for future success.

Secure your spot today and unlock our 30% Early Bird discount!

Host or Publisher LMU Family Business Entrepreneurship Program