2025 SEASON I Entrepreneur Training Program (by PACE WBC)-10 Sessions

The Entrepreneur Training Program (ETP) is a 24-hour business start-up course for entrepreneurs that want to start a new business, but are not sure where to begin. It is an indispensable part of any entrepreneurial endeavor as it allows one to “make mistakes on paper” rather than in the real world. Participants will be working on your business plan and will be expected to complete a rough draft of the business plan at the end of the 10 sessions. It is like completing a miniature MBA program. Each session is taught by an industry expert with many years of experience.

Participants can also take full advantage of our free business consulting services to help them review their business plan, obtain the proper licenses and permits, website design, apply for start-up business loans, etc.

Topics include: Entrepreneurial Keys to Success; Introduction to Business Plan writing: Defining Mission and Setting Goals; Marketing Analysis: Customers, Competition & Industry, the 4Ps; Small Business Taxes with the IRS and EDD; Budgeting and Cash Flow Management; Legal Aspects – Choice of Entity, Contracts, Licensing & Permit; Protecting Your Business Assets: Intellectual Property, and so much more.

Payment Details:

• Upon 100% attendance of the class, you will receive a reimbursement of $150.
• You are responsible for paying the non-refundable ticket fee charged by Eventbrite.
• The payment method is online (credit card). People who need to use the pay-at-the-door method should directly coordinate with Swann at [email protected]. (Note: Pay-at-the-door will not incur a ticket fee).

Additional information:

• All 10 sessions of the materials will be available for participants to pick up in our office or send out to participants per request.
• Upon completion of the program, participants will receive a certification of completion and have a draft of the business plan prepared.
• Register Now to Save Your Seat for this Business Training Program!
• Please note that this is NOT a The Zoom webinar link, it is an in person classroom training.

PACE WBC: PACE’s SBA Women’s Business Center (PACE WBC) is dedicated to primarily advancing women businesses throughout Los Angeles County by delivering quality services including 1-on-1 business counseling, business development training, workshops, access to low-interest small business loans, and assistance to government contracting that help build successful businesses and promote asset accumulation. PACE WBC welcomes all aspiring entrepreneurs and established businesses to use its services. Learn more at .

*By registering to take part in this webinar you agree to receive regular updates from PACE about future messages, events, programs, and services. When you receive such updates, you will be able to opt out if you wish to unsubscribe from future communications.

*The webinar may be photographed and/or recorded. By attending, you consent to your likeness possibly being used in electronic media for any purpose. If you do not want to be photographed or recorded, please turn off your camera during the workshop. Thank you.

Info: (TUE, Apr. 1) This is the first course of a 10 session certification series called Basic Business Training 101. This is an introductory discussion about entrepreneurial keys to success.

Info: (THR, Apr. 3) This session will provide an overview of how to start a business in the city of Los Angeles. Critical steps in launching a company will be covered, such as obtaining business licenses and permits, such as writing a business plan, marketing, and preparing financial statements.

Info: (TUE, Apr. 8) This session will provide a basic overview of marketing for small business owners who are looking to reach a broader customer base and expand their markets. The course covers how to conduct market research and develop marketing strategies to identify your target customers and understand the market competition as well as provide marketing resources for small business owners.

Info: (THR, Apr. 10) This session will discuss the "4P" aspects of your business, your audience, and your competitive market.

Info: (TUE, Apr. 15) This session will discuss small business taxes and the Employment Development Department (EDD).

Info: (THR, Apr.17) This session will discuss small business record keeping and accounting basics.

Info: (TUE, Apr. 22) This session will discuss small business budgeting, cash flow management, and projections.

Info: (THR, Apr. 24) This session will discuss protecting your business assets: small business legal entities, contracts, licensing, and permits.

Info: (TUE, Apr. 29) This session will discuss protecting Your Business Assets: Intellectual Property, Insurance & Risk Management.

Info: (THR, May 1) This session will discuss various low-interest financing options including disaster business loan programs and grant opportunities for your business.

Host or Publisher PACE Women's Business Center