Pitch to Win - How to write proposals that stand out

If you’re tired of pouring hours into proposals that go nowhere, or watching larger competitors win tenders you spent days on, this workshop will show you exactly how to change all that.

Most early-stage tech companies lose tenders not because their solution is weak, but because their proposal is unclear, unstructured or fails to build confidence. When readers switch off, they stop believing in your idea – and you lose that once chance to grab their attention.

So what happens? You never make it into that room where the decisions happen.

In this focused workshop session, you’ll learn how to structure and write proposals that don't just tick boxes, but actually engage, persuade and get you to the next stage: the pitch.

Plus, you'll get something even rarer... feedback on your current tenders with actions you can implement immediately!

This workshop gives you the principles, structure and tailored feedback you need to present your value with clarity, confidence and impact.

You’ll work directly on a live tender or proposal, getting real-time guidance to strengthen it – and a repeatable framework you can use for every future submission.

 Who should attend?

 This workshop is ideal for you if you’re a founder, MD or commercial lead in a tech start-up who:

• Keeps submitting proposals that never get past the first stage, and you don’t know why
• Notices people “switch off” when you talk through your idea, even though the product is strong
• Struggles to structure proposals clearly or explain the value in a way that lands with evaluators
• Doesn’t have anyone to review or stress-test your submissions before they go out
• Wants to feel confident that what you’ve written will keep decision-makers engaged and get you shortlisted

 Why you can’t afford to miss this…

 If you’re serious about winning tenders, landing enterprise clients or securing government contracts, this session is essential.

Right now, most small tech companies lose out long before the pitch stage. Not because they lack value, but because their proposals are unclear, overly technical or too generic to differentiate them from bigger competitors.

Decision-makers can’t buy into what they don’t understand, so if your proposal doesn’t spark confidence, neither will your idea.

This workshop gives you the ability to write proposals that: 

• Communicate your value instantly, so working with you becomes a no-brainer
• Highlight what matters most to evaluators, so you focus on value and why your solution matters, instead of technical features and jargon
• Keep readers engaged and excited at the thought of hearing you pitch, so you improve your chances of making it to the next round and make your business feel like a high-confidence choice

 What you'll take away...

 This is the practical support most founders never get, and one of the fastest ways to improve your win rate.

After this productive lunch hour, you’ll walk away with:

• A clear proposal structure you can use for every future tender
• The guiding principles that make submissions more engaging, persuasive and confidence-building
• Tailored feedback on your own pitch deck, proposal or tender (bring one with you!)
• Clear next steps to strengthen your submission and increase your chance of being shortlisted
• The confidence to communicate your value in a way that stands out against larger competitors

Lunch will be provided during the workshop, and spaces are limited to just 12 people, given the hands-on format.

Reserve your spot now and make 2026 the year you start to engineer the outcomes you want for your business

Speaker Bio:

Caroline Canty is a business and performance coach who helps ambitious tech businesses stop chasing outcomes and start engineering them. A specialist in growth and commercial strategies, she's passionate about supporting digital leaders with their scaling journeys, helping them to sell and go to market more effectively, and improving their results in competitive B2B markets. From change adoption to growth mindset building, she guides teams in developing high-performance ways of working, whilst fostering a supportive "coaching culture" within the businesses she works with.

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Host or Publisher Barclays Eagle Lab - Manchester