PIO Class

M ASTERING SOCIAL MEDIA:

This course will provide you with the framework for how to build a successful social media program, teach you how to properly brand your department, and introduce ways to grow your social media audience.

Topics include:

• How social media can be effective for your department
• How to develop the framework for a successful social media program
• How to build your brand and grow your audience
• The importance of engaging with your audience

EFFECTIVE COMMUNICATION FOR POLICE,FIRE & OTHER EMERGENCY SERVICES

Whether you’re a seasoned professional, or just starting out, the goal of this course is to equip you with the tools and confidence to navigate media interactions with ease.

Topics Include:

• Learn strategies for preparing and conducting successful interview and press conferences
• Understand the role of media in Emergency Situations
• Explore the best practices for collaboration between emergency responders and the media
• Developing relationships with the media and journalists

Host or Publisher Estes Valley Fire