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Run, don’t walk, to Iceland’s hottest new attraction. If you’ve never been to Gjaldskylda, you’re missing out! At least that’s what the hundreds of tourists tagging it on social media would like you to think. What is it, you ask? A parking lot. More specifically, it’s a parking lot that requires payment. Iceland has a specific online identity, carefully crafted by the Icelandic Tourism Board. The Land of Fire and Ice, renewable energy, Northern lights, geothermal spas… but as a trip to Gjaldskylda will illustrate, social media can be deceiving.

What is Iceland beyond the oversaturated Instagram photos of waterfalls and TikTok drone footage of mountains? This exhibition is a collection of works that inadvertently explore this question. Heidi and Kate have had transformative experiences in Iceland over the years, returning time after time to recharge their creative batteries and weave themselves into the culture. Upon return home, moments of these trips find their way into their practices. This show is the result of their curiosity about the overlaps in their work inspired by Iceland and how their similar experiences have manifested in different ways.

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Host or Publisher UNCG's Greensboro Project Space