Off Season 2025 Industry Workshop Devonport

The fifth annual Off Season campaign will continue to position Tasmania as a must-visit winter destination, focused on driving visitation during the traditionally quieter travel period between May and August.  

During the 2025 campaign, offers and events will play a major role in improving operator visibility and direct bookings, with plans underway to build a highly integrated campaign.   

Tourism Tasmania will align marketing activity to ensure Off Season offers are presented to potential travellers at a time of year when they are considering their next winter holiday.  

 You are invited to attend the Off Season workshop in Devonport where you will learn: 

• The Off Season campaign and why we are doing it 

• How the campaign will look 

• Our invitation to consumers to be a winter person 

• What we have learnt and will do differently this year 

• How you can get involved with an Off Season offer 

• Brainstorming ideas for your offer in small groups 

• How to leverage your participation on your website and on social media 

 This will be an interactive and fast-moving workshop, designed to help you understand the effort behind the campaign and come up with a great winterised offer that will get you in consideration for marketing inclusion for Off Season 2025.  

Host or Publisher Tourism Tasmania