Nick Smith Internal link deep dive: SEOs most misunderstood tactic

The Melbourne SEO Meetup is back!

We're thrilled to be hosted once again by Sportsbet as we welcome Nick Smith to the stage to deep dive internal links and the tactics that most SEOs misunderstand.

Hot off his keynote at Google Search Central Sydney, we're pleased to welcome Nick Smith as our keynote speaker. Nick is the Founder of Link Stacks and the SEO Manager at Brand Collective, where he oversees the organic growth strategy for a massive portfolio of iconic retail brands, including Superdry, Volley, Hush Puppies, Clarks and more. His experience managing SEO for high volume e-commerce sites gives him a unique perspective on driving performance at scale. Internal linking is a critical SEO lever because it establishes your site’s information hierarchy and allows you to distribute authority to your most important pages. A strategic internal structure helps search engines discover new content and understand the relationship between different topics, ensuring your high value pages receive the visibility they deserve. Nick shares his research and insights how this looks in practicality.

Get ready for expert insights, thought-provoking discussion, networking, and of course, tasty food and drinks – all on the house.

Don't forget to RSVP and secure your spot for this essential session! We need to close bookings the morning of the event (7am) as we need to share final numbers with Sportsbet security team to allow seamless entry to their premises out of office hours. Please be mindful, ONE TICKET PER PERSON so your name can be secured entry and a seat.

• Nik Ranger - Senior SEO Consultant at Dejan Marketing
• Peter Macinkovic - SEO Lead at Easygo Gaming

• 6pm - 6.30pm Networking, food and beverages
• 6.30pm Introduce SEO Collective, Acknowledgement Of Traditional Owners, Introduction of Keynote Speakers, Sponsors
• 6.30pm-6.55pm SEO news, algorithm updates, SERP volatility
• 6.55pm -7.00pm Intermission
• 7.00pm - 7.45pm Nick Smith Keynote
• 7.45pm - 8.00pm Q&A
• 8.00pm Networking and beverages

RSVP now and be there!

• Nik Ranger - LinkedIn
• Peter Macinkovic - LinkedIn
• Paula Glynn - LinkedIn
• Regan McGregor - LinkedIn
• Dejan Mladenovski - LinkedIn
• Sally Mills - LinkedIn

The SEO Collective has evolved from the original Melbourne SEO Meetup, which was started by David Ivanow. Throughout the years it was run by Chris Burgess, Peter Mead, Pam Meagher and Saijo George. SEO Collective today has blossomed into a vibrant hub for SEO enthusiasts to share ideas, discuss strategies, and establish connections in Melbourne, Sydney and Brisbane with over 3,000 members.

Our vision is to create a conducive environment where everyone, from business owners to SEO professionals, can learn and grow. We encourage thought-provoking discussions, shared learning, and a collaborative approach to navigating the challenges of digital and web marketing.

Whether you're a seasoned SEO consultant, a business owner keen to enhance your digital acumen, or a member of a larger agency, you'll find value in the SEO Collective Meetup.

RSVP now to secure your free ticket!

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