NeuroMarketing Unlocked with Dr. Thomas Agrait & Dr. Lizette Roque

Lean Enterprise Consulting NeuroMarketing Workshop leverages insights from neuroscience to understand and influence consumer behavior, offering a significant competitive edge in the hospitality industry. By decoding how guests make decisions, businesses can craft personalized experiences that resonate on an emotional level, fostering loyalty and increasing revenue. From designing sensory-rich environments that evoke relaxation and joy to creating targeted marketing campaigns that align with subconscious desires, the LEC NeuroMarketing workshop will help hospitality brands differentiate themselves in a competitive market. This science-based approach allows for predicting guest preferences with greater precision, ensuring that every interaction—from booking to checkout—is optimized to exceed expectations, enhance satisfaction, and build lasting connections.

Benefits of Attending

Attending this dynamic, case-study-driven session on NeuroMarketing offers invaluable benefits for professionals in the hospitality industry. Through hands-on exercises and real-world examples, participants will gain actionable insights into leveraging neuroscience to decode guest decision-making processes and emotional triggers. This knowledge empowers businesses to craft tailored experiences that foster deep emotional connections, driving loyalty and boosting revenue. By mastering techniques to create sensory-rich environments and targeted campaigns that align with subconscious desires, attendees will learn to stand out in a competitive market. The workshop equips participants with tools to predict guest preferences with precision, optimizing every stage of the customer journey for enhanced satisfaction, stronger relationships, and long-term success.

Objectives of the Workshop:

1. Understand the Fundamentals of NeuroMarketing
   Gain a foundational understanding of how neuroscience influences consumer behavior and decision-making in the hospitality industry.
2. Decode Guest Decision-Making Processes
   Learn techniques to analyze and interpret emotional triggers that drive guest choices, preferences, and loyalty.
3. Create Sensory-Rich Guest Experiences
   Explore strategies for designing environments and services that evoke positive emotions and enhance guest satisfaction.
4. Develop Targeted Marketing Campaigns
   Master the art of crafting campaigns that align with subconscious desires, improving engagement and brand differentiation.
5. Enhance Predictive Guest Insights
   Utilize neuroscience-based tools to predict and cater to guest preferences, ensuring tailored experiences throughout the customer journey.
6. Foster Long-Term Guest Loyalty
   Learn how to build strong emotional connections with guests that translate into repeat business and long-term success.
7. Apply Knowledge Through Case Studies and Exercises
   Engage in dynamic, hands-on activities and real-world case studies to cement learning and facilitate immediate application in the workplace.
8. Position Your Brand as a Market Leader
   Equip your organization with innovative approaches to stay competitive and relevant in an evolving hospitality landscape.

Workshop Facilitators

Dr. Thomas Agrait is a distinguished expert in the fields of neuroscience and marketing, renowned for his ability to bridge complex scientific concepts with practical business applications. With decades of experience in research and education, Dr. Agrait has dedicated his career to understanding the intricacies of human behavior and decision-making. His innovative approach to NeuroMarketing has helped countless organizations enhance customer experiences, drive loyalty, and achieve measurable success.

As a sought-after speaker and consultant, Dr. Agrait brings a wealth of knowledge, dynamic teaching methods, and a passion for empowering professionals with cutting-edge strategies. Attendees can look forward to an engaging, insightful, and transformative session under his guidance.

Dr. Lizette Roque is a highly regarded expert in behavioral psychology, with a passion for applying her knowledge to real-world challenges in the business world. With years of experience in both academia and industry, Dr. Roque specializes in decoding the subconscious drivers of consumer behavior, making her an authority in the emerging field of NeuroMarketing. Her dynamic approach blends scientific rigor with practical strategies, empowering professionals to create impactful customer experiences that foster emotional connections and loyalty. Known for her engaging teaching style and ability to translate complex concepts into actionable insights, Dr. Roque promises to deliver a workshop that is both enlightening and transformative for all participants.

Host or Publisher HSMAI Puerto Rico