NatWest Catalyst: Traction and overcoming the 'Too Early' investor feedback

In the world of product innovation, traction is king. Investors want to see it. Founders are aware they need to generate it. But what does it actually look like, and how do we generate it before we have a market-ready product? In this session, Matt Langford (product designer and tech strategist at People Planet Product) will cover a framework for approaching product innovation with a traction-first mindset, to help founders generate the necessary evidence of demand that investors and stakeholders want.

We'll cover:

1. Understanding Demand: Differentiating between who could use your product, and who would be crazy not to. This is based on understanding which problems are actually painful and urgent for users to solve.

2. Defining Your Outcome: What is the core outcome you can provide for these users? In the simplest terms, how does this represent an ROI for them? Particularly relevant when the user and customer are different!

3. A Route to Revenue: What is stopping you from having sales conversations? How can you package your offer so that you can start having sales conversations at the earliest possible opportunity?

4. Deciding What to Build: With that offer in mind, what (as a minimum) do you need to develop technically to actually sell?

Who is it for?

This session is for founders and innovators who are:

• developing a new product or service
• actively in the process or considering raising initial funds
• are pre-revenue or early-stage revenue and are unsure how to generate traction to attract investment, or de-risk subsequent development steps

Natwest Accelerator- Our Catalyst Events bring together practical tools, expert insight, and the power of a supportive entrepreneurial community. Step into an energising session designed to help you take the next step in growing your business. Whether you are exploring the Accelerator, preparing to scale, or simply curious, you will leave with clarity, confidence, and real actions you can take today.

📚 What to expect:

•Practical learning you can apply immediately.•Expert guidance delivered in a clear, friendly way.•Real founder stories that highlight the highs and the challenges.•Opportunities to meet ambitious entrepreneurs.•Clear signposting to next steps on your growth journey.

👥 Why attend:

•Gain practical tools that support immediate action.•Learn from experts and founders with real‑world experience.•Build meaningful connections across the entrepreneurial community.•Explore if the Accelerator is right for your business.•Leave feeling inspired, confident, and ready to move forward.

📲 Download our Accelerator app to get the most out of your journey:

Power your progress by joining your Accelerator groups, accessing resources, and staying connected to your community, all in one place.

Download on the App Store: https://qrfy.io/yb7Bd5y23F

Get it on Google Play: https://qrfy.io/cdnAaSwxL2

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Warwick Entrepreneur Accelerator