Music Industry Reset

The music industry's digital infrastructure is broken. Music Industry Reset is the day we fix it.

Music Industry Reset is a one-day conference, live showcase, and networking event bringing together 400 independent musicians, music educators, venue owners, and industry professionals at the iconic Doncaster Corn Exchange.

Organised by AV Foundation CIC, the social impact arm of Artifex Ventures, this SXSW-style event features:

Live product launches of 9 connected apps built for independent musicians, covering everything from finding collaborators and booking gigs to distributing music and streaming human-only content.

Panels and fireside chats with representatives from PRS for Music, the Musicians' Union, and the Association of Independent Music on the future of the independent music industry.

Live performances from PureWave-verified artists performing exclusively human-created music.

Hands-on demo stations where you can try every app and create your free Artifex ID on the spot.

Structured networking including SXSW-style Group Chats (rotating table discussions), 1:1 Mentor Sessions with industry experts, and identity-based Community Meetups for producers, women in music, and emerging artists.

A 60-Second Pitch competition where 5 artists play their best track through the venue PA. Audience votes. Winner gets 6 months of Creator Passport free and a featured spot on PureWave.

PROGRAMME

ACT 1: Conference and Launch (12:00 - 3:00)

The big reveal. Keynotes, live product launches, and the first panels.

- 12:00 - Doors open, registration, welcome drinks

- 12:30 - Opening Keynote: "Music Industry Reset"

- 1:00 - Live Product Reveals: JamstackApp, PureWave, StageSync

- 1:45 - Showcase #1: Live performance + ArtifexScribe live transcription

- 2:15 - Lightning Talks: "The Tools That Changed Everything" (4 x 10 min)

- 2:15 - Panel: "AI vs Human Music: Where Do We Draw the Line?" (Industry Lounge)

ACT 2: Deep Dives and Hands-On (3:00 - 6:00)

Your turn. Workshops, mentoring, and structured networking.

- 3:00 - Workshop: "Get on the Ecosystem" (create your Artifex ID, upload a clip, first 50 win merch)

- 3:00 - Group Chats Session 1 (3 tables, 3 experts, rotating every 15 min)

- 3:00 - Mentor Sessions Block 1 (pre-booked 1:1 with industry experts)

- 3:30 - Showcase #2: Featured artist/band

- 4:00 - Fireside Chat: "The Future of Independent Music"

- 4:00 - Panel: "The Death of Gig Booking Apps" (Industry Lounge)

- 4:30 - Masterclass: "From Voice Memo to Distributed Track" (live end-to-end demo)

- 5:15 - 60-Second Pitch: 5 artists, audience votes, prizes

ACT 3: Showcase and Social (6:00 - 8:00)

The evening gig. Live performances, drinks, and open networking.

- 6:00 - Showcase #3: Live performance

- 6:30 - Showcase #4: Featured act

- 7:00 - Showcase #5: Headline act

- 7:30 - Closing Keynote: "What's Next" (Wave 2 and Wave 3 reveals)

- 7:50 - Wrap-up, networking continues

VENUE ZONES

Think of it as five events in one:

Main Stage (Charter Hall) - Keynotes, product reveals, live performances. The big moments.

Demo Village (Charter Hall sides) - 9 interactive app stations. Try everything. Open all day.

Industry Lounge (Tony Burgess Room, upper floor) - Panels, fireside chats, group chats. Intimate, seated, focused.

Mentor Room (Flexi Room, upper floor) - Pre-booked 10-minute 1:1 sessions with industry experts. VIP and Industry badge holders only.

Community Corner (Bar area) - Identity-based meetups (Producers Corner, Women in Music, Under-25s Network), open networking, and sponsor activations.

WHO IS THIS FOR?

Musicians and Songwriters - Find collaborators, distribute your music, stream on a platform that bans AI content, and get your work heard.

Venue Owners and Promoters - Discover StageSync, the gig booking platform that actually works. First 10 venues to register at the event get featured placement.

Music Educators - See how the Artifex ecosystem can enhance your teaching. Workshop tools, student collaboration, and institutional partnerships.

Industry Professionals - PRS, MU, AIM representatives. Panel discussions. Networking with up to 400 active musicians and creators.

WHAT YOU GET

All tickets include:

- Full-day event access (12:00 - 8:00)

- Demo Village access (try all 9 apps)

- Artifex ID sign-up assistance

- Digital event programme

Paid ticket extras vary by tier. See ticket options below.

ABOUT THE ORGANISER

AV Foundation CIC is the social impact arm of Artifex Ventures, a Doncaster-based music technology company building the connected ecosystem independent musicians deserve. Our mission is to provide access, tools, and opportunity to musicians and creatives at every stage of their career.

Website: https://foundation.artifexventures.com

Artifex Ventures: https://artifexventures.com

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