Media Training 101: Lunch Hour Session with Fiona Forbes

You don’t get a second chance at a first impression, especially in the media.

Coldwater Communications is launching Media Training 101: Lunch Hour Sessions, a small-group training designed to give you the tools, confidence, and clarity to show up as a compelling spokesperson in any interview setting.

Led by Fiona Forbes, a seasoned broadcaster and media expert, this one-hour session is hands-on, practical, and intentionally capped at just 8 participants to ensure time for Q&A.

Whether you're preparing for a media opportunity or simply want to feel more confident on camera, this session will give you the fundamentals to communicate clearly, stay on message, and handle tough questions with confidence.

• How to communicate clearly and confidently on camera
• How to craft strong, concise key messages
• How to stay on message, no matter the question
• How to handle tough or unexpected questions
• How to manage nerves and project confidence
• How today’s media landscape works, and what it means for you

With fewer journalists, faster news cycles, and increased competition for coverage, how you show up matters more than ever.

Strong media skills help you:

• Build credibility and trust
• Represent your organization effectively
• Protect your reputation in high-stakes moments
• Make the most of every opportunity

By the end of this session, participants will be able to:

• Develop clear, concise key messages (1–3 core ideas delivered in under 30 seconds)
• Demonstrate confident on-camera presence through body language and delivery
• Stay on message and redirect conversations using proven techniques
• Apply bridging strategies to handle difficult or unexpected questions
• Prepare effectively for different types of media interviews (TV, radio, print, digital)
• Understand how shifts in the media landscape impact interview strategy

• Founders and executives
• Spokespeople and subject matter experts
• Marketing and communications professionals
• Anyone who may be interviewed by media

• Small group format (max 8 participants)
• Personalized, real-time coaching
• Led by a nationally recognized media professional
• Practical, no-fluff training you can apply immediately

Location: Coldwater Communications Office (West 8th & Cambie, Vancouver)
Date: Wednesday, May 13
Time: 12:00 PM – 1:00 PM
Capacity: Limited to 8 participants

$250 per person (plus Eventbrite fees)

Refunds issued up to 7 days before the training, after which, tickets are non-refundable. If you can no longer attend, you may transfer your ticket to another participant.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Coldwater Communications Inc.