Mastering AI- Search Visibility for Dentists

This course explains how dental practices can increase their visibility in modern AI-driven search environments.
About this Event

Learning Objectives:

1. Distinguish between traditional SEO and AI-driven search visibility, including how modern AI search platforms interpret, summarize, and recommend dental content differently than keyword-based search engines.
2. Identify the primary AI-powered search and answer platforms influencing patient discovery, such as Google AI Overview, ChatGPT, Gemini, and Perplexity, and explain how patients use these tools to research and select dental providers.
3. Apply the core principles of Generative Engine Optimization (GEO) by structuring and labeling dental website content so it can be accurately ingested, localized, and surfaced within AI-generated summaries that drive appointment intent.
4. Implement Answer Engine Optimization (AEO) strategies using structured FAQs and service content to deliver clear, authoritative answers to high-intent patient questions related to cost, insurance, and treatment decisions.
5. Recognize how Large Language Model Optimization (LLMO) strengthens practice credibility and visibility, enabling AI systems to reference and recommend a dental practice through authoritative, clearly structured long-form educational content.
6. Evaluate practical opportunities to improve AI search visibility in order to outperform competing practices and increase qualified new patient acquisition and revenue.

We are also celebrating our own, Brandi Williams, AADOM's Office Manager of the Year- Multi-Location & recognizing our current and upcoming AADOM distinction holders for their commitment to professional growth and development.