Masterclass 1 — The Original Branding Workshop by Level C

Kick off your mastery of modern branding at a new pace core principles and methods of disruptive thinking. Level C co-founder Andy Starr leads this Masterclass 1 sprint through an interactive online workshop focused on design'ful and dangerous thinking—getting you comfortable with being uncomfortable.

Masterclass 1 blends live teaching modules with team-based interactive sprints and real-time critiques. You'll be thinking, crafting, and shaping all at the same time.

The main part of the class takes place over 3 days, but it kicks off one week early with a voluntary "PRIMER" session. See the schedule below:

• PRIMER: Wednesday, September 18 — 9am -1pm EDT (NYC) ***This is a voluntary 3-hour prep session to set you up for success in Masterclass 1. We strongly encourage you to participate—otherwise, you'll hear us say "We told you so."***
• DAY 1: Monday, September 23 — 9am-1pm EDT (NYC)

• DAY 2: Tuesday, September 24 — 9am-1pm EDT (NYC)

• DAY 3: Wednesday, September 25 — 9am-1pm EDT (NYC) ***This is a required session featuring final presentations, client critique, and an open Q+A to end the Masterclass.

Seats will be extremely limited, so register now to level up and join a growing global tribe of top-shelf brand professionals!

--

Sessions will run **live** online using Zoom. Activity sprints will use Miro for team collaborations. Cohorts and presentations take place during workshop sessions, but teams may continue to work between sessions.
Please plan accordingly—team activities are the most important and valuable part of the Masterclass.

• Get comfortable with being uncomfortable
• Command disruptive thinking
• Be confident with rapid and provocative ideation
• Collaborate with Level C leadership and with each other
• Own core brand disciplines of differentiation, collaboration, innovation, prototyping, culture, and the strategic principle of Onlyness
• Level-up your collaboration skills with like-minded branders, using frameworks to navigate personalities and skill sets, and align your thinking to present compelling ideas
• Deliver persuasive branding in a Mission: Impossible set of conditions and time frames
• Demonstrate individual and collaborative superpowers
• Provoke your guest client with difference-making value and create a powerful case study for your individual or company portfolio
• Join the world's more challenging and disruptive branding community
  

Andy is an award-winning brand architect and visionary, provoking business with principles of brand and creative collaboration.

His passion for the intersection of business, brand, and education has served clients including Duke University, Ferrari N.A., Starbucks, YouTube, and even a Pope.

A musician and recovering law student, Andy is the co-founder and managing partner of Level C. He splits his time between the US and Austria.

No business-changing whiteboard books. Yet. But he did do a TedX, so that has to count for something...

Marty is an international author, designer, and brand adviser committed to bringing the principles and processes of design to business.

His series of “whiteboard” books have changed the way brand has brought business forward, including , named one of the “Top Hundred Business Books of All Time,” , a bestselling guide to nonstop innovation, and the groundbreaking .

Marty founded Critique magazine, the first journal about design thinking. He has worked closely with the world’s most innovative companies, including Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.

Today, he's a co-founder and partner of .

Marty and his wife live in San Miguel de Allende, Mexico.

TERMS

The details of this workshop—including, but not limited to, format, schedule, and special guests—are subject to change due to circumstances beyond our control. Changes rarely happen. If they do occur, we do our best to notify registrants as soon as possible and to update details on this event page. Please contact us with questions.

REFUND POLICY

If you cancel 30 days or more in advance, you will receive a 100% refund. If you cancel less than 30 days in advance, there is no refund but you will receive a credit to apply to any future masterclass of the same level. We are not responsible for travel expenses or any costs that may be incurred as a result of a cancellation. Refunds will not be issued after the masterclass is held

Host or Publisher LevelC