Marketing for your small business: Webinar

Who is this webinar suitable for? This webinar has been designed as a beginner's guide for businesses, focused on the subject of marketing.

Overview:

Without proper marketing your business cannot have a lasting impact. This live webinar will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning - choosing your price points.

Agenda:

Marketing and market research

• What is Marketing?
• How to understand your audience using market research

BREAK / Optional networking time

Understanding Your Customers and Competition

• Understanding your competitors
• Identifying your customers and categorising them
• Understanding your customers’ needs and motivations

BREAK / Optional networking time

Marketing Planning, Pricing and Branding

• Pricing Considerations
• Developing your brand
• Developing your message
• Deciding on the best marketing methods for your business
• Budgeting and evaluating

Please note:

The breaks have been designed to coincide with a change in the webinar's focus area within the subject of marketing. You can attend all three sections using the same link, or choose the parts that suit your needs.

The webinar may be recorded, however, having your Camera and microphone on is optional.

Data Collecting:

Information collected here will be processed by Wenta and shared with our programme partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government for programme data reporting purposes only. Data that is collected here will be used to provide further business advice and support information to you. Please visit Wenta’s Privacy Policy for more information.

If you do not wish for your data to be used for marketing purposes such as the Wenta Mailing List, please ensure you do not select the relevant box for the Mailing List ‘opt-in’.

Data Sharing:

We have data sharing arrangements in place with programme and contract partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government, who we work with to provide certain services to you. Under data sharing arrangements, certain personal information is shared for a specific purpose. The local authority or organisation receiving the information must only use that information to carry out that specific purpose, and keep your data safe and secure. Please visit Wenta’s Privacy Policy for more information.

Host or Publisher Wenta