MARTECH AFRICA 2.0
Schedule
Sat Feb 22 2025 at 09:00 am to 04:00 pm
UTC+01:00Location
Gbagada Expressway,Lagos,105102,NG | Lagos, LA
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Revolutionizing the future of marketing technology in Africa: Insights, Strategies and InnovationCustomer expectations are rising and so are your brand competitors. Marketing technology (MarTech) is the key to meeting and exceeding those demands at scale. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
New technologies are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it. The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
Join us for the first edition of MarTech Africa 2.0 event, 16 speakers | 3 sessions | 30 topics | 20 exhibitors | 1000 expected attendees
February 22nd 2025 | 9am - 4pm
TOPICS OF DISCUSSION
DATA
Topic breakdown -
-Data-Driven Decision-Making
-Building a Data-Driven Culture
-Data Governance and Privacy
-Harnessing Artificial Intelligence and Machine Learning
-Leveraging Data for Customer Experience and Personalization
-Data Security and Privacy
-Safeguarding Your Customer Data
TECHNOLOGIES
Topic breakdown -
-The Digital Transformation Landscape
-Developing a Digital Strategy
-Customer-Centric Digital Experiences
-Agile and Innovation in the Digital Age
-Artificial Intelligence: Revolutionizing
-Industries and Changing the Game
-Cybersecurity in the Digital Age
MARKETING
Topic breakdown -
-Crafting Captivating Content
-Data-Driven Decision Making
-Amplifying Reach
-Converting Audiences into Customers
-Emerging Trends and Technologies
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Where is it happening?
Gbagada Expressway,Lagos,105102,NG, NigeriaEvent Location & Nearby Stays:
