MARTECH AFRICA 2.0

Customer expectations are rising and so are your brand competitors. Marketing technology (MarTech) is the key to meeting and exceeding those demands at scale. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.

New technologies are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it. The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.

Join us for the first edition of MarTech Africa 2.0 event, 16 speakers | 3 sessions | 30 topics | 20 exhibitors | 1000 expected attendees

February 22nd 2025 | 9am - 4pm

TOPICS OF DISCUSSION

DATA

Topic breakdown -

• Data-Driven Decision-Making
• Building a Data-Driven Culture
• Data Governance and Privacy
• Harnessing Artificial Intelligence and Machine Learning
• Leveraging Data for Customer Experience and Personalization
• Data Security and Privacy
• Safeguarding Your Customer Data

TECHNOLOGIES

Topic breakdown -

• The Digital Transformation Landscape
• Developing a Digital Strategy
• Customer-Centric Digital Experiences
• Agile and Innovation in the Digital Age
• Artificial Intelligence: Revolutionizing
• Industries and Changing the Game
• Cybersecurity in the Digital Age

MARKETING

Topic breakdown -

• Crafting Captivating Content
• Data-Driven Decision Making
• Amplifying Reach
• Converting Audiences into Customers
• Emerging Trends and Technologies

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