Marketing Your Food Brand Workshop Series

Marketing your Food Brand drop-in series

5 weeks every Wednesday 5-7pm $10/person

Shed 5 Commons (please enter using doors facing Russell St.)

March 26th Storytelling - Sharing your Brand Story (Khary Frazier)

April 2nd - Food Photography Basics for Non-Photographers (Chuk Nowak)

April 9th - Email Marketing for Beginners (Ciera Seay)

April 16th - Content Strategy (Christina Debose)

April 23rd - Food Styling & Composition (Chef Elle Simone)

Info: In 2014, Khary Frazier embarked on an extraordinary journey, birthing "Detroit is Different" to honor the vibrant legacy of Detroit culture. Driven by an unwavering commitment to fortify Black Social Capital and unearth the boundless creativity within the community, Frazier set out to rewrite Detroit's narrative, spotlighting exceptional figures like Malik Yakini, Ortheia Barnes, and Charlie Becham. Today, "Detroit is Different" stands as a radiant beacon, amplifying the voices of 40+ Black content creators in Metro-Detroit, offering a tapestry of perspectives on myriad topics. Frazier's vision didn't just revive; it sparked a cultural renaissance, evident in initiatives like the Collard Green Cook Off and the empowering "Detroit is Different" podcast, championing the vibrant legacy of Black Detroit. Khary's journey took root inspired by his Father's practice of Greg Frazier CPA specializing in manufacturing accounting solutions for small businesses. Witnessing triumphs shaped Frazier'

Info: Chuk is a Metro-Detroit based advertising and editorial photographer with a client list ranging from National ad campaigns, regional magazines and countless food and beverage establishments and brands.
He knows the importance of engaging the sense of sight as a first impression in food marketing, always striving to entice viewers to the point that they want to take a bite out of the screen (not actually recommended btw!).

Info: Cierra is a Direct response copywriter and email marketing expert from Detroit, Mi. As CEO and lead consultant of The Revive Group, she’s helped her clients add an extra $75 million and counting, to their bottom line. She's worked with some of the top coaches, consultants, speakers, and brands in the world. When Cierra isn’t working she loves spending time with her family, listening to music, traveling, and enjoying a good glass of champagne.

Info: Christina Debose aka SociallyChrissy brings over 15 years of experience in video content creation and more than 5 years in social media management. As a beloved Detroit mom and a social media manager in both Detroit and Chicago, she amplifies your business's mission and goals through strategic content marketing.
Believing that food should tell a story, she ensures that if a photo speaks a thousand words, her video content will create even more impactful impressions.

Info: Food-styling guru Elle Simone Scott is a trailblazer who manages to make food both stunning and approachable. She shapes the visual aesthetic for the Cook’s Country brand and her work appears across ATK media platforms. Elle was recently a judge on America’s Test Kitchen: The Next Generation, which aired on Amazon Freevee, and is an on-screen test cook for America’s Test Kitchen. Elle is the star of a new show currently in production—Entertaining with Elle showcases her skills as a cook, a teacher, and a stylist and will premiere in 2024. Elle provided food styling and expert advice for Boards: Stylish Spreads for Casual Gatherings (2022), a best-selling, highly regarded Cookbook, as well as her newest release, Food Gifts: 150+ Irresistible Recipes for Crafting Personalized Presents. In addition to her role as an executive editor at America’sTest Kitchen, Elle also uses her platform and her organization SheChef to advocate, mentor, and inspire other women of color in the food space.

Host or Publisher Eastern Market Partnership