Marketing Minds & Decisions – 1 Day Workshop | London City, ON
Schedule
Thu, 12 Mar, 2026 at 09:00 am to Thu, 20 Aug, 2026 at 05:00 pm
UTC-04:00Location
Regus Wellington Street | London, ON
About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This 1 Day training explores the psychology behind consumer decisions and teaches you how to ethically influence buyer behavior using cognitive biases, emotional triggers, persuasion principles, and behavioral segmentation. You will learn how customers think, what motivates their choices, and how to position your marketing messages for maximum impact. The course blends scientific frameworks, real consumer insights, behavior mapping, and practical techniques marketers and sales professionals can apply immediately to improve communication, conversions, and customer engagement.
Learning Objectives
By the end of this course, you will be able to:
- Understand how customers think, feel, and make decisions.
- Use emotional triggers to create persuasive marketing messages.
- Apply cognitive biases ethically to influence buying behavior.
- Build accurate customer segments and personas.
- Map consumer behavior to improve marketing and sales strategies.
- Strengthen communication that drives engagement and conversions.
- Apply psychology-based techniques to real marketing campaigns.
Target Audience
- Marketers
- Sales teams
- Brand strategists
- Copywriters
- Business owners
- Customer experience professionals
- Anyone looking to understand and influence consumer behavior
Why Choose This Course?
This course integrates marketing psychology, behavioral science, and real-world marketing techniques into a powerful 1-day workshop. The trainer brings expertise in consumer behavior, persuasion psychology, and customer experience design, enabling a deep yet practical learning experience. You gain actionable insights, behavioral frameworks, and psychological triggers you can apply instantly to elevate your marketing impact.
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Want to train your entire team?
We offer customized in-house sessions tailored to your industry, customer type, and marketing challenges. The content can be adapted to match your branding, messaging goals, and product segments. This ensures your team learns psychology-driven techniques aligned with actual business needs, improving both alignment and marketing effectiveness.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Foundations of Consumer Psychology
Info: • Understand how customers perceive, process, and respond to information.
• Explore key psychological factors shaping buying behavior.
• Learn the science behind customer decision-making.
• Icebreaker
Module 2: Emotional Triggers in Marketing
Info: • Explore the emotions that influence purchase intent.
• Learn how storytelling and brand tone drive emotional connection.
• Identify triggers that increase conversions.
• Case Study
Module 3: Cognitive Biases & Buying Decisions
Info: • Understand common cognitive biases influencing customers.
• Learn how biases shape product choices and brand loyalty.
• Apply bias-driven messaging ethically.
• Simulation
Module 4: Persuasion Techniques & Influence Principles
Info: • Explore persuasion models used in marketing and sales.
• Understand scarcity, authority, reciprocity, and social proof.
• Learn how to craft compelling marketing messages.
• Activity
Module 5: Customer Segmentation & Buyer Personas
Info: • Build accurate customer segments based on psychology, not demographics alone.
• Identify patterns in behavior and motivations.
• Map personas to tailor messaging effectively.
• Case Study
Module 6: Behavior Mapping & Journey Insights
Info: • Learn how customers move from awareness to decision.
• Identify friction points and emotional drivers in the journey.
• Create a behavior map that guides communication strategy.
• Role Play
Module 7: Applying Marketing Psychology to Real Campaigns
Info: • Translate insights into marketing copy, visuals, and offers.
• Evaluate existing campaigns using psychological principles.
• Build a mini marketing strategy using learned techniques.
• Activity
Where is it happening?
Regus Wellington Street, 380 Wellington Street, London, CanadaEvent Location & Nearby Stays:
CAD 605.73 to CAD 776.51
