Marketing for Startups Workshops

Kelly is hosting our first workshop of Entrepreneurship Week 2026! The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies.

The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content.

Overall, this workshop is ideal for businesses – pre-start, new and existing – who want to gain a solid understanding of the basics. By the end of the workshop, you should have the knowledge and skills necessary to develop and execute an effective marketing strategy for your business.

Kelly Scott is one of the outreach business advisory team at , helping clients with the earliest inkling of an idea to those who have been trading for many years.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Centre for Entrepreneurship, University of Dundee