Marketing for Financial Stability Workshop
About this Event
Join KCARD and partner organizations for the Marketing for Financial Stability Workshop, a hands-on training designed to help farmers make smarter marketing decisions that support stronger sales and long-term financial stability.
Participants will explore practical topics including pricing, identifying profitable sales channels, understanding customers, and setting realistic revenue goals. The workshop will also feature small-group problem-solving discussions with agricultural service providers and industry partners, giving attendees the opportunity to receive guidance on challenges facing their operations.
The workshop will be held from 9:30 a.m. to 3:00 p.m. and includes lunch. Participants will leave with practical tools, new connections, and a personalized 90-day action plan to help strengthen their farm business.
Date: July 28, 2026
Location: Nolin RECC, 411 Ring Road, Elizabethtown, KY
Time: 10:00 a.m. – 3:00 p.m. (Lunch provided)
Agenda
🕑: 10:00 AM - 10:15 AM
Welcome + Why This Matters
🕑: 10:15 AM - 10:50 AM
Market Reality Check
Info: Gain a clearer understanding of your business by identifying your top three customers, primary revenue channels, most profitable products, and activities that consume time without generating adequate returns.
🕑: 10:50 AM - 11:40 AM
Pricing & Margin Basics
Info: Learn how to calculate your true cost of production, recognize underpricing patterns, and make pricing decisions that strengthen cash flow and overall financial performance.
🕑: 11:30 AM - 12:10 PM
Channel Focus & Simplification
Info: Evaluate direct-to-consumer, wholesale, and value-added market opportunities, identify areas of overextension, and make informed decisions about what to keep, adjust, or discontinue.
🕑: 12:10 PM - 12:40 PM
Lunch
🕑: 12:40 PM - 01:40 AM
Problem Solver Tables
Info: Join a discussion table aligned with your biggest challenge and engage with peers and partners to explore practical solutions and actionable next steps.
🕑: 02:30 PM - 02:30 PM
Guided Working Session: 90-Day Plan
Info: Develop a 90-day marketing improvement plan, set a revenue goal for the next quarter, and identify key pricing and marketing channel decisions to strengthen business performance.
🕑: 02:30 PM - 03:00 PM
Wrap-Up + Next Steps
Where is it happening?
Event Location & Nearby Stays:
USD 20.00
